We Can Get Your Chiropractor Business Back on Top
You’ve spent the money on a new website for your chiropractic business, shouldn’t it help you grow your business? Many chiropractors find themselves disappointed with their ROI on a website not because they have a poor website, but because the company who built it aren’t experts in chiropractic SEO, or SEO in general for that matter. Netvantage Marketing is a digital marketing company that solely focuses on SEO, and it’s what we do best. We’re not a chiropractor web design company that camouflages as a chiropractic SEO company, this is the only thing we do. This focus allows us to direct all of our resources towards staying on top of the latest and greatest trends in local SEO to help your chiropractic practice improve its rankings on Google, gain more traffic, and most importantly, land more new patients.
Why Choose Netvantage for Your Chiropractic SEO Services?
Choosing the best chiropractic SEO services can be tedious when you have multiple sales pitches being thrown your way from a multitude of different companies promising you guaranteed results. What makes Netvantage different is that we don’t like being pushy and we’re also not afraid of letting you take a peek behind the curtain to see what is really going on. Even though you may not know a lot about chiropractic SEO or search engine rankings, we are happy to sit down with you one-on-one to better explain what exactly it is that we’re doing and where your marketing dollars are being effectively spent.
Did we mention that search marketing is all we do? Most companies who claim to “do it all” generally make their money on constructing websites because that’s what they do best. However, when your expertise lies in website design, there’s not much time for you to keep up on the latest changes and trends in search engine optimization. Using SEO approaches from 2015 on your chiropractic website isn’t going to cut it in today’s world. You need someone who knows and understands what’s happening RIGHT NOW, and that’s us.
If You’re Not Measuring, What’s the Point?
One thing that we tend to see all too often in SEO and marketing in general is a lack of measurement. But why? If you’re going to be spending money with a chiropractic SEO professional, you should have a few key metrics you’re tracking in order to determine whether you’re making progress or not. We’re businesspeople at Netvantage, so when begin our SEO process we look for every opportunity to identify and track key performance metrics. These items can include:
- Contact forms completed
- Downloads of forms
- Appointments scheduled
- Phone calls
- Requests for driving directions
- Overall website traffic and traffic from search engines
- Search engine rankings for target keywords
Each month we create a detailed monthly report that highlights key metrics for us to keep an eye on and identify any trends or opportunities we might find.
We’re Leaders in SEO
Our staff has contributed to leading SEO publications like Moz.com and Search Engine Journal because we’ve been on the front lines of SEO for more than a decade. We’ve even developed popular tools used by other SEOs like our Domain Hunter Plus extension for Google Chrome. How many other chiropractor SEO companies have a resume that impressive?
How Chiropractic Website SEO is Done
We like to tell people that is doesn’t take a brain surgeon to do SEO and it really doesn’t. As long as you have enough time on your hands, anyone has the ability to do this job. However, we know you’re busy growing your chiropractic practice, so you probably don’t have this extra time to put towards learning about SEO. That’s why you’ve got us. Our process is pretty straightforward, but it’s also very effective. Here are the basics:
Keyword research. We conduct the research that will ensure your chiropractic business is aligned with how your potential new patients are searching for your services. If your practice is in Michigan City, Indiana we’ll find out if more people in your market are searching for terms such as “chiropractor near me” or “chiropractor in Michigan City”, and any other related combinations of chiropractic search terms. Depending on what we find, it may change the focus of our efforts.
SEO audit. With our keyword research in hand, we can then go through your website and make recommendations for each page with the target keywords we have selected. We may add, edit, or remove copy and make recommendations to your page’s meta data and any other technical elements to fully optimize your site. Our audit will also take a look at the technical aspects of SEO including site speed, schema data, and broken links that are all taken into account by Google and other search engines.
Google My Business optimization. Google’s map listings are fed by data from Google My Business, their local business platform. Our team will take a look at your current listing and optimize it so that it checks all of the necessary boxes that Google is looking for in a local listing.
Reviews. According to BrightLocal’s study on online reviews, 86% of people read reviews for local businesses, but only 40% of consumers will look at the reviews that have been posted within the past two weeks. Reviews are the new word-of-mouth for consumers which makes it even more important for your practice to regularly receive reviews on Google My Business and other platforms. Do a search for your chiropractic practice:
- How many reviews do you have?
- Are the reviews recent or outdated?
Recent reviews can significantly contribute to the trustworthiness of your business. If your practice is lacking reviews, we are here to help you receive more reviews so that any potential patient can see the proof of your quality work and services.
Citation building. For local search rankings, Google likes to have confidence in the information that they are sharing about your business. One of the key aspects that is taken into account is the consistency of your citations across the web. What are citations? They consist of your business’s name, address, and phone number. If Google sees that these elements are inconsistent across multiple sites, they won’t have as much confidence in further sharing information about your business. Our team will hunt down any citation that is incorrect and help to build new citations that are accurate and increase Google’s confidence in your business.
Content development. Having content that is fresh and relevant to your chiropractic practice helps search engines build trust and confidence in your site. Our team will work with you to create a content calendar that lists topics of interest for your blog or news section. This will let anyone who visits your site to know that you are in the loop with any recent trends or changes in the world of chiropractors. This content can also help you land more visitors from search engine traffic along with attracting more links from other sites. This is another factor that Google takes into consideration when determining rankings.
Link building. As mentioned above, search engines will trust your site more if there are links pointing at your site. We will work to find the best local directories and niche sites to list your business on along with continuously looking for new opportunities to gain additional links with the new content that we develop for your site.
Ongoing review and reporting. Each month we’ll provide your practice with a detailed report of the progress we’ve made with your site and identify areas that could use improvement still. We will also identify new opportunities that will better build your rankings, gain more traffic, and also send more patients to your chiropractic practice.
Are You Ready to Grow Your Practice?
If you are ready for a transparent and effective approach to SEO, give us a call and we’ll be happy to answer your questions and walk you through what our SEO process looks like at Netvantage. We know that it can be a challenge to gain new patients at times with the competition within the industry. While referrals and word-of-mouth holds a degree of power for attracting new clients, it’s becoming increasingly more important to utilize the web to generate quality leads for your practice. Give us a call at 1-877-204-0234 or fill out the contact form below to send us an email.