Have Your Website Get More Tax Clients
You’ve invested in your website, shouldn’t it help build your business by attracting more clients? Many CPAs find themselves disappointed with their website performance not because they have a poor looking website but because they can’t find themselves on search engines. Netvantage Marketing is a company that solely focuses on SEO, and it’s what we do best. We’re not an accounting specific web design company that masquerades as SEO experts. We are entirely focused on search marketing. This focus allows us to direct all of our resources towards staying on top of the latest and greatest trends in local SEO to help your CPA firm improve its exposure and rankings on Google, gain more traffic, and most importantly, land more new personal and business tax clients.
Why Choose Netvantage for Your Accounting and CPA SEO Services?
Many firms dread sifting through the sales pitches that accounting SEO companies throw out on their website, in emails, and over the phone. Many firms get two or three emails or calls each week getting pushed by some rogue sales team. What makes Netvantage different is that we’re not salesy and we’re not afraid to let you see behind the SEO curtain. While you might not have a deep understanding of SEO or online marketing, we’re happy to break down what we’re doing and why we’re doing it so you can make sense of how your marketing dollars are being spent.
Did we mention search marketing is all we do? Most full service marketing companies make their money on building websites because that’s what they’re good at. But as it turns out, when your expertise is in design, that doesn’t give you time to keep up on the latest trends and changes in search engine algorithms. Using SEO tactics from 2015 on your CPA website isn’t going to cut it today. You need a team who knows what is currently happening in the world of Google, and that’s us.
If you’re not measuring, what’s the point?
One thing that we see all too often in SEO and marketing in general is a lack of measurement. If you’re going to be spending money with an accounting SEO expert or a CPA focused SEO marketing agency you need to have some key metrics you’re tracking to see if you’re making progress. We’re business people at Netvantage, so when we begin our SEO process we look for every opportunity to identify and track key performance metrics. This can include items such as:
- Site Visitor Engagement
- Contact forms completed
- Phone calls
- Requests for driving directions
- Overall website traffic and traffic from search engines
- Search engine rankings for target keywords
Each month we provide our clients with a report on key metrics which allows us to keep an eye on trends and spot new opportunities and areas to improve. We also know that in accounting, your demand can be very seasonal with the tax calendar. When working with accounting firms, we also measure in context of monthly, quarterly, and year over year numbers so that your progress is truly measured “apples to apples.”
We Are Thought Leaders in SEO
Our staff has contributed to leading SEO publications like Moz.com and Search Engine Journal because we’ve been on the front lines of SEO for more than a decade. We’ve even developed popular tools used by other SEOs like our Domain Hunter Plus extension for Google Chrome. How many other accounting SEO companies have this kind of street cred?
How Accounting Website SEO is Done
We like to tell people that it doesn’t take a rocket scientist to do SEO and truly it doesn’t. Accounting and tax planning takes that kind of skill. You and your partners need to run your accounting practice. Let us spend the time on SEO that you don’t have because you’re busy pouring over client statements. That’s why we exist. Our process is pretty straightforward, but it’s also very effective. Here are the basics:
Keyword research. We do the research to align the services your accounting firm provides with how potential clients are searching for those services. If your practice is in Peoria, Illinois we’ll find out if more people in your market are searching for “accountant near me” or “CPA in Peoria”, and any number of those accounting related search combinations. Depending on the results, it may change the focus of our efforts.
SEO audit. With our keyword research in hand we can then go through your site and make recommendations page by page with target keywords selected for each page. We may add, edit, or remove copy and make recommendations to your page’s meta data, and technical elements to fully optimize it for the selected target keywords. Our audit will also look at technical aspects of SEO which Google and the other search engines take into account like your site speed, schema data, and broken links.
Google My Business optimization. Google’s map listings are fed by data from Google My Business, their local business platform. Our team will optimize your listing so that it checks all the boxes Google is looking for in local listings. If your accounting firm has multiple regional or national locations, we will optimize and align those as well.
Reviews. According to BrightLocal’s study on online reviews, 86% of people read reviews for local businesses. Reviews are the new word-of-mouth, making it important to regularly get more reviews on Google My Business and other platforms. Do a search for your accounting firm. How many reviews do you have? Are the reviews recent or outdated? Recent reviews can help your accounting practice appear trustworthy. If your firm is lacking reviews, we can help you gain more so everyone can see the proof of the quality of your work.
Citation building. For local rankings Google likes to have confidence that the information they’re sharing is correct. One of the key things they take into account is the consistency of your citations. What are citations? They are your accounting firm’s name, address, and phone number. If Google sees that these elements are very inconsistent around the web they won’t have much confidence in sharing this information when people are looking for a nearby CPA to visit or call. Our team will hunt down incorrect citations and help build new, accurate ones to help build confidence in your data and improve your local rankings.
Content development. Having fresh, relevant content also helps search engines build trust in your site. Our team will work with you to develop a content calendar of topics for your blog or news section to let everyone know that you’re in the loop on the latest and greatest topics in the world of accounting. This content will help lure in more visitors from search engine traffic and also help your site attract more links from other sites - another factor Google considers in its rankings. As tax law and tax planning constantly changes, this can provide very good content opportunities.
Link building. As mentioned above, search engines have more trust in sites that have more links pointing at them. We’ll find the right local directories and niche sites where your firm should be listed and continuously look for new opportunities to gain links with the new content we develop.
Ongoing review and reporting. Each month we’ll supply you with a detailed report of our progress and assess where we need to improve while also identifying new opportunities to build better rankings, gain more traffic, and gain more tax planning clients for your practice.
Are You Ready to Grow Your CPA Firm?
If you are ready for an honest approach to SEO, give us a call and we’ll be happy to answer your questions and walk you through your process. We know how competitive acquiring new clients can in the world of accounting. While referrals and world of mouth is a huge factor for CPAs, the web is an increasingly powerful way to generate quality leads for your practice. Give us a call at 1-877-204-0234 or fill out the contact form below to send us an email.