Search Scoop: Week of September 28th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
10 Modern Link Acquisition Tactics That Work — While nothing on this list is earth-shattering, every one of these is a solid tip that can still build you real, quality links in 2020. Definitely worth a read if you’re just getting started on link building.
Jerod Karam
Jerod Karam
The most common WordPress website mistakes and how to fix them — I would argue with #3 about the redirects. If you change the name of a post or page in WordPress the system (theoretically) maintains an internal record of those changes and redirects things appropriately. I do agree in the larger sense, however, that a good redirection plugin is critical to capture users who may have accidentally landed on a missing page. I think I’ll write a blog post about this.
Joe Ford
Joe Ford
How to use in-market audiences for better search campaigns — Given the continuing push towards automation and the stripping away of keyword control by Google Ads, using audience targeting strategies in paid search may be the next wave of targeting.
Kelli Kaufman
Kelli Kaufman
A reintroduction to our Knowledge Graph and knowledge panels — A good read by Google themselves explaining what knowledge graphs and panels are. See how these can be used to help get your quality content out there to reach more people.
Lexie Kimball
Lexie Kimball
53 Blogging Statistics That Prove a Blog Is Worth Your Time — Are you sometimes concerned that blogging isn’t valuable for your business? You won’t be after reading through these statistics.
Michael Hall
Michael Hall
Ubersuggest Chrome Extension: The Ultimate Link Build Tool — Neil Patel put together a very useful browser extension called Ubersuggest. He’s released a few new features that are useful for link builders. He’s also launching an Ubersuggest app that’s coming out later in 2020, so stay tuned to all of these developments!
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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