Here are this week’s Search Scoop articles:
|12 Reasons Why Your Rich Snippets Aren’t Showing — So you’ve added structured data to your site but it’s not showing up in results. This list explains a number of reasons why Google could be ignoring your attempts to eat up more SERP space.
|Chrome’s ‘Fast page’ label shows which websites have quick loading times — Google’s Latest Effort To Ram GO FAST Down Our Throats… It’s just in Android right now and you can only access it via long click (so basically you have to really look for it to see it), but Google is adding a “fast page” link in Android Chrome for pages that meet/exceed its Core Web Vitals benchmarks.
|Proactively building negative keyword lists in Google Ads is now more important than ever — As Google has limited the amount of data that we can see in actual search queries, it is now so critical to research and build your negative keyword lists.
|A five-step framework for effective keyword targeting in 2020 — Keyword research can always be a challenge… This article helps lay out the roadmap to follow to be effective in your research and not come up with a bunch of useless keywords.
|15 Actionable Link Building Tips We’ve Learnt from Our Clients — Link building can be time-consuming, which is why it is important to be smart about how you get links. This article has great link building tips and might help you brainstorm some link building ideas too.
|Short-Form vs. Long-Form Content (Which One Do I Use and When?) — Writing lengthy content takes time, but it’s often very worthwhile…but not always. Seem confusing? This blog post clarifies when you should really prioritize writing long-form content and when it is more appropriate to keep the content short and sweet.