Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
The ROI of SEO — This is pretty meat and potatoes, but a nice primer for how you can explain the potential ROI for an SEO project if you’re looking to sell it within your organization. Or, I suppose, if you’re just starting out in SEO and you don’t know how to demonstrate your value. |
 Jerod Karam |
Has your iPhone been hacked? This app will let you know (and tell you what to do) — I’m a little dubious of these kinds of apps…something about them never set right with me. I suppose that we have anti-virus / anti-malware for our computers so having the same for your pocket computer makes sense. Also, this is an article from ZD Net which has a pretty solid reputation so I tend to believe them…no idea if they’re making commissions off this though, so there’s that. Also, I’ve never used this app (though I’m thinking about it) so I’ve got no personal experience or endorsements for this. Caveat emptor. |
 Joe Ford |
Meet your marketing objectives with the new Google Analytics — From the official blog source itself, this post outlines some attribution features and gap fills in Google Analytics 4. While we are still fighting GA4,,, it will eventually be here, so it is time to start learning it. |
 Lexie Korringa |
7 Tips for Successful Small Business Content Marketing — As a small business, the idea of content marketing could be overwhelming. Check out this article to help make the process less daunting and effective for your business! |
 Michael Hall |
A Technical Guide to Google’s PageSpeed Insights Reports — Google PageSpeed Insights is a free tool that every website owner should be aware of. Pagespeed is and will continue to be a ranking factor, so knowing how to read the data provided in Pagespeed Insights and what actions should be taken can provide long-term value for your SEO efforts. |
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