Here are this week’s Search Scoop articles:
|Blog topics for…bakeries? — An interesting case study in content marketing. There’s almost no business that can’t drive quality traffic with the help of some strategic blog posting.
|How to stop your emails from tracking you — Probably by the time you read this most of the “things that are coming” in this article will be here already. Still, it’s surprising to me how regularly I’m surprised at how far marketing companies will go to gather data on people. Tracking pixels…what’ll they think of next?!?!
|How to Optimize Landing Pages to Maximize Pay Per Call Conversions — For many of our service clients, such as HVAC companies, generating a phone call is the main intent of our PPC campaigns. Keeping in mind the best practices for getting pay per call conversions is the focus of this Unbounce blog.
|Future eCommerce Trends to Watch Out For [Infographic] — If you’re creating a new eCommerce website, this article has a lot of great data to take into consideration. Plus, it has a few items you can probably implement before the Christmas rush!
|Link Building Through Creative & Smart Outreach — Interesting interview with “Bibi the link builder” who has a wealth of link building knowledge. They discuss many interesting topics such as how different SEOs take different approaches to link building, email outreach approaches, and link building for niche clients.