Here are this week’s Search Scoop articles:
|HTTPS Is Table Stakes for SEO in 2020 — 98% of first page listings on Google are secure sites. If you haven’t made the switch to https yet, I suggest you let Dr. Pete walk you through the data from Moz.
|The NSA’s Tips to Keep Your Phone From Tracking You — The NSA snoops on people…that’s it’s job. Now it’s revealed some tips on how to NOT be tracked via mobile phone. Scroll down to the “How the NSA Keeps Phones Safe From Tracking” heading and read a couple of paragraphs. Here’s a link to the PDF download direct from NSA.
|How Cuisinart cooked up a new e-commerce website — I am always intrigued by how large brand e-commerce sites are structured. This provides a detailed look at how Cuisinart recently re-launched its e-commerce website.
|How Can I Advertise on TikTok? — Curious about advertising on the growing TikTok platform? This article lays out everything you need to know to get started from setting up your first campaign to optimizing your ads.
|Why Rank Tracking Shouldn’t Be in Local SEO Monthly Reports — Should local rank tracking be included in monthly reports for local SEO clients? At Netvantage, we always include rankings, but in this article Joy Hawkins explains why she doesn’t include local rankings and makes a strong case for it.
|How Google indexes passages of a page and what it means for SEO — Google recently announced that it will soon be able to better understand specific passages of content within a page through passage-based indexing. This will mostly be seen on very long-tail keywords, where users have a very specific search. “Passage-based indexing” is a bit misleading, as Google will not be separately indexing parts of a page. This article dives into passage-based indexing, which will be in place by the end of the year and how SEOs should write and structure content in preparation for these changes.