Happy Monday! We hope everyone had a great Thanksgiving!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Google PageSpeed Insights tool gets a major update with more data from Lighthouse — Google has finally updated their PageSpeed Insights tool and the new update includes data from Lighthouse. Check out this article to find out what new data is provided, and make sure to check out the tool itself to see what improvements your site might need. |
 Adam Henige |
15 AWESOME Link Building Tools (That Work Great in 2018) — SEO tools…oh how I love thee. A few new ones on here that I’ll need to try out! |
 Jerod Karam |
Wikipedia fixes 9 million broken links thanks to the Internet Archive — It used to be…back in the early days of the internet…we would set a hyperlink to a resource so that others could follow our sourcing and get to the original information that was published online. The thinking was that “XYZ resource will always be available at this location.” How naive. In our modern life, sites change, get put up, get taken down, information gets added, deleted, changed, etc. all willy-nilly with no regard for inbound links referencing original sources. How did we not see this before? Archive.org does a decent job trying to keep up with ever-changing websites. I’m glad they were able to help out Wikipedia in this way. |
 Joe Ford |
Bing Ads now supports 3rd headline, 2nd description in text ads — Bing Ads has now evolved and incorporated a 3rd headline and 2nd set of descriptive text mirroring the latest update that Google Ads has implemented. |
 Lexie Kimball |
Holiday Social Media Marketing Tips from 13 Experts — If your holiday social media campaign isn’t ready to go, you’re behind schedule! Use these tips to motivate you to finish your holiday social media posts. |
 Michael Hall |
8 Most Dangerous Link Building Myths — A great article on the current myths and misconceptions around link building. For example, while there is some truth behind the claim that getting links from guest blogging is bad for SEO, it’s a broad generalization and does not apply to all examples of guest blogging. It may also lead to individuals and businesses missing out on building brand reputation and referral traffic. |
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