Here are this week’s Search Scoop articles:
|How to Optimize for Google Featured Snippets [Research] — One of the biggest ongoing changes to your organic CTR comes from changes in SERPs. Nothing impacts that more than featured snippets these days. SEMrush pulled together a mountain of information to help make sense of the current featured snippet landscape. Well worth a read.
|What to Do About the Data Leak That Hit 8 Major Hotel Booking Sites — Another day, another data breach. If you’ve ever used a major booking site such as Expedia, Hotels.com, Booking.com, etc. to plan your travel, be hyper-vigilant about your credit/debit card statements moving forward. Just today my bank called me because someone tried to make five separate charges totaling about $300 using my bank card at Chick-Fil-A. I like me some fried chicken sandwiches…but not that much! DON’T GET COMPLACENT!
|Google’s Auto Applied Recommendations catch advertisers, agencies off guard — This article hit very close to home as I saw this occur to one of my accounts. It was switched to Maximize Conversions out of nowhere…with no change history!
|6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs — A good SEO content checklist to have nearby when headed into 2021. There is always room for improvement when it comes to your content.
|Rank Math Review – Why I Ditched Yoast For RankMath — We’re pretty avid Yoast supporters at Netvantage but recently learned about Rank Math. Learn more about the new SEO plugin that many are turning to.
|Link Building & Anchor Text: 3 Things You Need to Know — When it comes to link building, anchor text is important – it can both help or hurt your site. Anchor text helps search engines categorize content, but over-optimizing anchor text could lead to a penalty from Google. So where’s the middle ground? This post is a great read for understanding the current situation of anchor text heading into 2021.