Using Great Nonprofits for Link Building — Technically you can’t “buy” links, but Google has always seemed to turn a blind eye to nice sponsorships, which benefit you and the organization you’re contributing to. This post helps you find ways to support relevant businesses and build your link profile.
Google validates that PR is SEO in patent filing — Google has confirmed through their patent filing for their algorithm “Panda” that “implied links,” or mention of a product, service, or brand without a link may have an impact on SEO.
Marketers Not Prepared for Negative Feedback: New Research — Not sure how to react to negative comments on social media? This article shares tips to help businesses develop a plan of action for negative feedback as well as share helpful information for other challenges businesses face in the social media world.