Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Deak |
Sitelinks searchbox, logo enhancement and unparsable structured data report added to GSC — Google recently added three new reports within the newly updated Search Console which include: Sitelinks Searchbox, Logo Enhancement and Unparsable Structured Data Report. Learn about these new features and how to use them to gain more insights into your site. |
 Adam Henige |
Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries — An excellent look at what makes Google’s local restaurant SERPs tick. I imagine there are many carryovers to other local search items here as well, one key one being that a few negative reviews aren’t the end of the world. |
 Elyse Motte |
Using the SERP to Build Your Keyword List — Google answer boxes are a great way to gain traffic but this article gives a different purpose for the answer boxes. It explains how the “People Also Asked”, Related Searches, and “People Also Search For” boxes can be used to generate content ideas as well as an insane amount of relevant keywords. |
 Jerod Karam |
Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup — Recently, Yoast announced an update to their free plugin that integrates multi-level schema into your site. I haven’t used it yet but the schema appears to be smart insofar as it adjusts itself on a per-page basis to accurately depict what’s on each page of your site. If this is the case, it may be time for us to take another look at Yoast. I’m smelling a good topic for a blog post… 😉 |
 Joe Ford |
There’s a new Speed Report coming to Google Search Console — Google is releasing a new Speed Report within Google Search Console. It appears that this will show a colorized overviewed page by page of how your site is performing in terms of page speed. Users may sign up for a beta version of it now. |
 Kelli Kaufman |
7 Tips to Win Google Answer Boxes — Google Answer Boxes should be on your radar in terms of SEO as you can get your website’s content featured at the very top of the page even if you aren’t ranking at the top. This article does a nice job of explaining different strategies that you can use to win an answer box. |
 Lexie Kimball |
How is Activity from the Local 3-Pack Tracked in Search Console? 4 Things to Know in 2019 — Joy Hawkins never disappoints with the knowledge she shares! In this article, she goes in depth about how local 3-pack data is tracked in Google Search Console. |
 Michael Hall |
Structured Data: A Dirty Little Secret — Everyone knows that using structured data can help improve CTR. But is that actually true? Could it have the complete opposite effect? Dixon Jones shows how structured data either makes your content extremely clickable or makes it easier for Google to incorporate your content into its knowledge graph, which results in terrible CTRs. |
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