Search Scoop: Week of May 10th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
How To Deal With Unnatural Links & Google Manual Actions — With Google largely moving towards an “ignore the spam” approach, it can be easy to overlook the fact that you can still be hit with manual actions. This post from Hobo SEO goes deep on the topic of unnatural links and manual actions so you can figure out how to deal with them. Or, you could just call Netvantage if you want us to take care of it for you!
Jerod Karam
Jerod Karam
Google Chrome: Three Rival Browsers That Put It To Shame — Although I use Firefox for the majority of my browsing needs, I do rely regularly on Chrome for a whole host of non-Firefoxy type things. Something that’s always bugged me about Chrome is that it reports my every sneeze back to The Goog…hardly a privacy-forward browser. If you’re looking for the same Chrome rendering engine but a little more privacy, you may want to give one or all of these guys a try.
Joe Ford
Joe Ford
Microsoft Advertising to treat phrase match the same way Google Ads does — As usual, Microsoft Advertising is following Google’s lead in its paid search platform, replicating how keywords that are utilized as phrase match and modified broad match. This move continues to place keywords into buckets and will trigger more impressions and revenue and stretches the ability of advertisers to show up for specific keyword variations.
Kelli Kaufman
Kelli Kaufman
Core Web Vitals as Ranking Factor — As we enter May 2021, Core Web Vitals are not something to look past as they will soon be considered a ranking factor by Google. If you are not sure what they are or how they can impact your website, this article takes a deeper look into CWVs and gives you the tools to improve your own.
Lexie Kimball
Lexie Kimball
Case study: More content is not always better for ranking in Google — Joy Hawkins and her team take an interesting look at service area pages and how they aren’t always the best solution for certain industries.
Michael Hall
Michael Hall
13 Best Chrome Extensions for Digital Marketing and SEO — Great list of Chrome extensions that can be used for SEO purposes. Many of these are free, and I only knew about half of them. Try them out for yourself!

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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