Search Scoop: Week of March 7th

Happy Monday! On this day in 1933, the board game Monopoly was invented so remember: Always buy Park Place.

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
G+ | Twitter
Six ways to improve your micro-targeted long-tail keyword strategy — Micro-targeting long-tail keywords can be tedious but fruitful, and Dave Hutton has some very worthwhile thoughts on how to work this into your overall SEO strategy.
Emily Clemons
Emily Clemons
G+ | Twitter
The Current State of Link Building in SEO & What to Expect in 2016 Business.com explores the ever changing process of link building in SEO. Find out what to expect throughout 2016 and how to decide if your current link building strategy will continue to work for your SEO agenda.
Jerod Karam
Jerod Karam
G+ | Twitter
Automating Our Content Marketing: What We’ve Learned So Far — This is a nice succinct write-up exploring the concept that “Content is King.” The twist here is that the author acknowledges that good content takes a lot of time and gives an example on one way to automate content.
Joe Ford
Joe Ford
G+ | Twitter
No Right Hand Side Ads Resource — This week’s article continues on the critical theme of the elimination of right hand side ads in Google’s SERP. My article selection is unique since it is a compilation and resource guide of other articles on the subject and provides a lot of great reading.
Lexie Kimball
Kyna Garrett
G+ | Twitter
SEO Has Evolved To Search ‘Experience’ Optimization — This is a great article by Mike Templeman about how user experience plays such a critical role in SEO. We can’t forget about the importance of social media, semantic search, and looking closely at UX metrics like conversions and bounce rates.
Lexie Kimball
Lexie Kimball
G+ | Twitter
20+ Must-Have Tools for Savvy Social Media Managers In 2016 — Tools are our friends! Seriously, there isn’t a day that goes by that I haven’t used an SEM tool while working in the industry. This is a pretty good list of social media tools if you’re in the market.
Michael Hall
Michael Hall
G+ | Twitter
The Importance of Second-Tier Links — Second-tier link building is mostly an ignored SEO strategy. Most view it as indirectly passing link juice on to your website but this article provides an interesting insight on the potential increase in referral traffic second-tier links can bring.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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