We hope everyone’s brackets are doing well! Lexie is currently in first place in our office pool, but who knows what will happen between now and April 7th, especially with all of the upsets there have already been!
Here are this week’s Search Scoop articles:
How To Build a Keyword Matrix [and Why You Need One] – An explanation of a keyword matrix, and why keyword research is so important for any SEO project. The article also provides a great format for building a keyword matrix.
Boom! 1 Email, 60 Bad Links Gone, 4 Tools for Easy Link Cleanup – An interesting case study on removing bad links, and some tools that can help in the process.
Matt Cutts: Google Mobile Queries May Surpass PC Search This Year – This article explains how having a mobile website is no longer an option and why it’s extremely important for businesses to have a functioning one!
Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC – Writing ad copy is important. Really, really important. We talk about the importance of writing effective ad copy to help with Quality Score and and conversions. However, stepping back from that – there are some basics for the DIY AdWords users that you want to keep in mind when “righting” ads. (See what we did there…)
Three Pointers to Improve Your Local Search Listing – Local search listings are becoming increasingly important to search engines. Find out how to improve your listing with these pointers you probably didn’t even think of!