Search Scoop: Week of March 21st

Happy Monday! We would share our bracket standings, but half of us had Michigan State winning…

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
G+ | Twitter
How Google Works: A Ranking Engineer’s Perspective — I’ve long suspected that Google uses click data as a ranking factor…well, in truth I have anecdotal proof that this is the case. Anyhow, some interesting tidbits from Paul Haahr’s presentation at SMX West.
Emily Clemons
Emily Clemons
G+ | Twitter
How Google’s new Local Business Cards could change local optimization & SEO Google has updated their Local Business results yet again and are now rolling out a new service, “Google Local Business Cards.” These new cards supposedly help brands to “bypass Google’s traditional ranking” to appear on the front page of results. This article explores what this new addition means for local SEO overall.
Jerod Karam
Jerod Karam
G+ | Twitter
MIT a way to speed up web browsing by 34 percent — It’s all about speed these days… Some researchers at MIT have figured out a way to speed up all web traffic by over 30%. This will definitely make many people happy!
Joe Ford
Joe Ford
G+ | Twitter
3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways — The major change in the Google SERP continues to dominate PPC news. Here are five more insightful takeaways on the change in the right hand side rail and the fourth top position.
Lexie Kimball
Kyna Garrett
G+ | Twitter
The Science of Pinterest Scheduling: Finding Your Best Consistency, Frequency and Timing — When pinning content for our clients on Pinterest, I’m always looking for statistics on best times to schedule. This is a great source from Buffer with an extensive look at pretty much everything you need to know to draw engagement. I love this article because it not only has tips for best times to pin, but also popular subjects by day, the most effective description lengths, the amount of times you should pin on the weekend, etc.
Lexie Kimball
Lexie Kimball
G+ | Twitter
Instagram May Change Your Feed, Personalizing It With an Algorithm — The time has finally come; Instagram is looking into an algorithm for their feed, but is it really necessary? Check out this article to find the reasoning behind the possible update.
Michael Hall
Michael Hall
G+ | Twitter
Ground Zero Link Building: 9 Steps to a Solid Link Foundation — Great post with really good link building and content marketing ideas that are particularly helpful for local businesses looking for a place to start. Even for local businesses with a limited audience there’s always something to do.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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