Here are this week’s Search Scoop articles:
|The Relationship Between Local Reviews and SEO — Google reviews continue to play a role in affecting SEO rankings and consumer decisions. However, many businesses still don’t pay attention to their GMB reviews or realize what benefits they can do for their site’s SEO. Here are three things to know about GMB reviews and why they are crucial components for local businesses.
|Structured Data for Local SEO: A Complete Guide — Schema seems to be a pretty hit or miss topic for marketers and developers, but this deep dive has information that’s useful to noobs and knowledgeable folks alike.
|Report: Stolen Equifax Data Hasn’t Been Sold Online, Raising More Questions Than Answers — Remember that Equifax data breach from last year? …the one for which I think all the C-Level executives in that company should be fined until they can’t buy ramen and thrown in a Siberian Gulag until their eyeballs rot out of their heads? …that one? Well, it turns out that the data hasn’t been openly exposed on the black market yet. I don’t know what to think about that. I don’t know if it makes me feel more safe or less….and it does not at all affect my opinion of what should happen to those executives. PRACTICE STRONG SECURITY, PEOPLE!!!!
|Google Ads rolling out Budget Planner forecasting tool — Following up on the major recent development of Google going away from average position and putting an emphasis on Absolute Top and Top Impression share, Google Ads has not rolled out a new Budget Planner Forecasting Tool. The tool appears to allow advertisers to evaluate CPC and clicks, as well as forecasted cost per conversions.
|Whitespark’s Super Fantastic Guide to Optimizing Google My Business — Google+ hasn’t been “popular” for businesses in a long time, but with it officially shutting down at the beginning of next month, I think Google My Business will become more of a focus for Google and continue to be important for businesses. If you haven’t yet optimized your GMB listing, I highly recommend doing so using this guide for tips.
|How To Do A Content Marketing Quick Wins Analysis — Looking to find time-efficient ways to boost website traffic? This is a great guide for identifying old content that is under-performing, improve the content, and see fast improvements in traffic. This post is different from other content improvement articles in that it shows you how to prioritize pages that convert well – after all, it’s not about getting more traffic but increasing revenue/goal completions.