Search Scoop: Week of June 22nd

Happy Monday! We hope you had a great Father’s Day weekend. Here are this week’s Search Scoop articles:

Adam Henige
Adam Henige
Cumulative Layout Shift – Overview of 2021 Google Ranking Factor — It’s rare when you get a head’s up from Google, but Cumulative Layout Shift is coming, and Search Console will tell you how you’re doing in the Core Web Vitals section.
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Jerod Karam
Hackers can access your mobile and laptop cameras and record you: cover them up now — The fact that I even have to bring this up makes me hang my head and sigh. I don’t like where our world is in regard to digital privacy but…this is where we are. Take care of yourselves….
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Joe Ford
Data Hub: Coronavirus and Marketing [Updated] — Beyond PPC, a broader look at the marketing spend and strategy trends that are shifting during the COVID-19 crisis, including some interesting survey data of marketers.
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Kelli Kaufman
11 Reasons Why You Should Use Google Tag Manager — If you aren’t a web developer and you are trying to do the most with your SEO, Google Tag Manager should be a good friend of yours. If you haven’t heard of it, check it out and see how it can help streamline the process of manually inserting tags and html code on your site.
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Lexie Kimball
Backlink Analysis: How to Spot Quality and Toxic Backlinks — The quality of backlinks has long been important. If your website is struggling to rank well in the search results, it might be a good idea to review your website’s backlinks. Use this guide to help you determine what links are good and which should be removed.
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Michael Hall
4 Reasons to Build More Links From the Same Website — As link builders, we place a strong focus on getting links from new websites – increasing the number of referring domains. While that’s important, there are many reasons to try to get more links from domains that are already linking to your site.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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