Here are this week’s Search Scoop articles:
|Analyzing CWV performance — A deep dive into the data on CWVs…since, you know, that’s all I talk about anymore.
|Privacy-first browser Brave now has its own Google search rival — In light of my last article about how Chrome’s “Incognito Mode” still tracks users, I guess this article was inevitable. We’ve had DuckDuckGo for a while. Now we’re going to have a browser and search engine pair that is working to keep your browsing patterns private. I’m going to be giving this a try.
|French Watchdog Slaps Google With $270 Million Fine For Online Advertising ‘Abuse’ — In a continued global trend, regulators are catching up to Google’s manipulatory practices in terms of giving their own products preferred search positioning in SERPs.
|7 Ways to Optimize Your Google My Business Listing in 2021 To Get More Local Traffic — Optimizing your Google My Business can really help extend your reach and draw in more potential customers! This article does a good job of describing the different things you can do in Google My Business to optimize your listing.
|What is Organic Search? Everything You Need to Know — We’re going back to basics with this article. If you are new to the industry or wanting to learn more to help your own business, this is a great article to start.
|How to Get Results from Broken Link Building — In my opinion, broken link building is the most effective link building method when done correctly. It’s also a fairly difficult strategy to scale, but it can yield great results. This is a great outline on how to properly get started with BLB and it provides some great tips for fine-tuning your strategy if you already do BLB.