Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
3 Ways Bad Customer Reviews Can Crush Your Local SEO and Sales — Online customers rely on positive reviews just as much as a personal recommendation nowadays, and we all know that bad reviews can negatively impact SEO rankings as well as sales. This article describes three ways bad customer reviews can plummet your website’s sales and SEO, as well as how to respond to those negative reviews. |
 Adam Henige |
SEO Clickbait: How to Write Headlines Everyone Loves — While clickbait often gets a bad name, it exists because it works. Neil Patel gives some excellent pointers on how to take what works in the world of clickbait and apply it to your SEO work. |
 Breanna Ratering |
How to Choose an SEO-Friendly Theme for Your Website or Blog: 7 Tips to Help You — You want your website to be visually appealing, but also SEO friendly. Shane Barker details seven tips for choosing an SEO friendly website theme. Both potential customers and Google love websites that are easy to navigate and have a mobile-friendly design! |
 Jerod Karam |
How to Use Facebook to Bring in an Extra $10,000 a Month Without Running Ads — This article says you can make an extra $10K / month using Facebook as an organic sales platform. I’ll let you be the judge of how well that fits into your business model and workflow. |
 Joe Ford |
Google AdWords new responsive search ads can show 3 headlines — AdWords has released in beta a new ad format featuring 3 headlines and 2 90-character descriptions. This feature is currently for Responsive Search only and will show in an automated format, in what is the latest move by AdWords to take away advertiser control and take up more real estate. |
 Lexie Kimball |
10 Illustrations of How Fresh Content May Influence Google Rankings — Has your blog become stale? Have you ignored old content that needs to be updated? Find out how new and revamped blog posts can help improve your Google Rankings. |
 Michael Hall |
Scraping ‘People Also Ask’ boxes for SEO and content research — Here’s a stat that surprised me: People Also Ask (PAA) boxes are included in about 30% of all search queries. PAA’s are clearly here to stay, so why not make use of them for SEO? |
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