Happy Monday! We hope everyone had a safe holiday weekend!
Here are this week’s Search Scoop articles:
 Abbey Deak |
The 4 Biggest Local SEO Mistakes Businesses Are Making in 2019 (And How to Fix Them) — Noticing a drop in your local rankings or wondering why your site isn’t ranking for local keywords? There might be something you are doing incorrectly. Check out 4 of the biggest local SEO mistakes businesses often make and how to fix them to improve your local marketing strategy. |
 Adam Henige |
7 SEO Title Tag Hacks for Increased Rankings + Traffic — Good title tags can make all the difference between getting a click and having someone pass your site by to look at the next listing in a search engine result. These tips can help you move the needle. |
 Elyse Motte |
4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts — With consumer interest in videos being higher than ever, now is the time to capitalize on the opportunity to drive traffic and make sure your videos are effective. This article does a great job of explaining how to create successful videos and why they need to be optimized differently than blog posts. |
 Jerod Karam |
Google’s Eigenvector…or how a Random Surfer finds the most relevant Webpages — Do you want to know the math behind Google’s search algorithm? Not the special sauce that goes into the algo itself, but the actual mathematics that drives Google’s “choice” for the best webpage for any particular search. When I say math, I mean MATH…so if you’re not ready for some head-spinning code segments and arrays and matrices, best move along to The Chive or something… |
 Joe Ford |
12 EASY Signs You Need to Rethink Your Paid Search Strategy — PPC campaigns in a rut. Banging your head against a wall trying to get more conversions or convincing a client that ROAS isn’t the end all be all to campaign measurement? These 12 tips cover some good reminders on managing your PPC campaigns that you have had active for a while. |
 Kelli Kaufman |
6 SEO Myths about Alt Tags — There can be a lot of confusion around alt tags and what their purpose is. This article does a nice job of breaking down what alt tags actually are and the purpose they serve in terms of SEO. |
 Lexie Kimball |
7 Little Known Things About Google Local Guides & Editing Listings on Google Maps — A lot of interesting information in this article about Google My Business/Google Maps listings and editing listings. Did you know that the more reviews a listing has, the harder it is to get rid of? Learn more interesting facts in the article! |
 Michael Hall |
Weekly Wisdom with Ross Tavendale: Technical Link Building — Good approach to getting started with link building for a website. The “Hygiene, Defense, and Growth” approach is a good way to see the different sources for getting links. I like how there are many real-world examples in this article. |
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