Here are this week’s Search Scoop articles:
|How to make the Right Landing Page Rank: A Complete SEO Checklist — What do you do when a keyword you are targeting is ranking high in search engines, but it is not ranking for the correct page? Here’s a checklist to run through that can help fix this problem and put everything back in its place.
|Comparison of Google clickthrough rates by position — All SERPs are not created equal when it comes to CTR. This is a pretty detailed look at different user behaviors on search based on their intent.
|A Small-Business Guide to Google Analytics — Do you really know who your small business’s online customers are and what they’re doing on your website? Even if you have an SEO company that helps your small business with Google Analytics, it’s still helpful to know what each metric means and how to use it. This Entrepreneur article gives you a quick overview on how to use Google Analytics and what each metric means for your website’s performance.
|Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies — How do you segment your email marketing list? You don’t?!? Susan Gunelius claims that you can earn 60 percent more engagement with 9 email list segmentation strategies. Give it a whirl!
|Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more — At its recent annual advertiser event, Google had several announcements for features that are being rolled out, all focused on taking manual control away from advertisers and machine-based triggers running campaigns.
|Review-Gating is Now Against the Google My Business Guidelines — We preach to clients that they should get reviews on Google or any platform, but did you know Google has guidelines on how to get reviews? They were recently updated and “review-gating” is no longer allowed. Learn more in this article from Joy Hawkins.
|Internal links: Link building’s secret sauce — Internal links are a simple and easy way to boost link equity to product, service, and other priority pages on your website. Many sites do not make use of internal links – this post shows some examples of how internal links can be used properly.