Search Scoop: Week of January 6th

Happy New Year!

Here are this week’s Search Scoop articles:

Adam Henige
Adam Henige
Local SEO: The Definitive Guide (2020) — If you’ve ever wanted to get into the nitty-gritty of local SEO this is a long, but important read.
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Elyse Motte
10 Important 2020 SEO Trends You Need to Know — Now that we’re in the new year, we can expect some new trends in SEO. Here are 10 predictions for 2020 from experts.
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Jerod Karam
Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility — This shouldn’t be a shock…Google’s rich results only officially support the structured data that is outlined in their developer guidelines. Other included schema may help Google understand the content better but it will not necessarily be displayed. Speaking of being displayed… Including markup in your content is no guarantee that The Goog will display rich results for your site. So there…now you’ve basically read the whole article.
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Joe Ford
6 Things to Review in Your Google Display Campaigns — This is a very good tip sheet on things that you should keep an eye on when managing display campaigns.
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Kelli Kaufman
The Practical Guide to Finding Anyone’s Email Address — Link building can be a tedious and time-consuming process, so short cuts should always be taken advantage of where possible. This article explains how you can find email addresses easily without spending countless hours searching for the necessary contact info you need. This will make your life a little bit easier!
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Lexie Kimball
Optimizing for Searcher Intent Explained in 7 Visuals — Do you ever feel like Google is in your head and is able to find exactly what you need, even if you don’t know what you need? Well, there is a reason for that. Rand Fishkin breaks down the modern SEO ranking theory of providing users with what they want and need.
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Michael Hall
60+ link building techniques checklist [2020 update] — 60 link building, content development, and content marketing ideas for your website. This article is extremely well organized and has some great ideas that you can use throughout 2020.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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