Search Scoop: Week of February 22nd

Happy Margarita Day!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
G+ | Twitter
75 SEO Experts Reveal the 3 Best Penguin 4.0 Ranking Factors — Penguin is moving to real time, what do 75 prominent SEOs think this means? Read and decide for yourself. I side with Gareth Bull’s thoughts…I’m not expecting an earthquake or even tremors.
Emily Clemons
Emily Clemons
G+ | Twitter
Why You Need A Brand Before An SEO Or Content Strategy Forbes explores branding and how important a factor it is when it comes to SEO. Overall, having a definite brand and direction is always beneficial.
Jerod Karam
Jerod Karam
G+ | Twitter
Hospital paid hackers 40 bitcoins to get its network back — This is a perfect example of of why user-education and intense user-education and MORE exhaustive user-education…with a bit of network security thrown in…are paramount to keeping your data and your business safe. Large scale public attacks and payouts like this will do nothing but embolden the script kiddies who pull this crap…
Joe Ford
Joe Ford
G+ | Twitter
Are You Digging Deeply Enough Into Geographic Optimizations? — Using geography is always a point of emphasis in our PPC campaigns at Netvantage. This is a good article that shows ways to better pull and evaluate that data for your campaigns.
Lexie Kimball
Kyna Garrett
G+ | Twitter
7 Traits That Will Make You A Great SEO — It’s been almost a year that I’ve worked in SEO, and I’m still learning a lot of information about the industry. I’ve quickly learned that expertise is not the only trait an SEO needs, but also a set of intangible qualities. Columnist Will Scott does a great job breaking down seven important traits that all people in the industry seem to share.
Lexie Kimball
Lexie Kimball
G+ | Twitter
Confessions of a Google Spammer — Jeff Dutsch was once on the dark side of the SEO industry. Find out why he quit black hat SEO tactics and started focusing on inbound marketing instead.
Michael Hall
Michael Hall
G+ | Twitter
We Analyzed the HTTPS Settings of 10,000 Domains and How It Affects Their SEO – Here’s What We Learned — Christopher Engelhardt completed a study which was posted on Ahrefs’ website. The study analyzied 10,000 domains and found a surprizing number without a HTTPS setup or without a proper setup. With Google algorithm and Google Chrome browser changes in the works and already implemented this is something all website owners have to start prioritizing.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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