Search Scoop: Week of December 6th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
How to Respond to Negative Reviews Online — It’s no fun when someone talks shit about your business. Especially in a public forum. However, you need to keep it together and respond appropriately when this happens. And inevitably, it will happen if you do business online.
Jerod Karam
Jerod Karam
After Getting Banned From Google and Facebook, I Learned Why Every Ecommerce Store Should Focus on SEO — SEO is important, dammit! Seriously, I’ve encountered nay-sayers in my day that don’t believe SEO is a thing…or they believe that Google actively battles SEO companies to lessen the company’s impact on search rankings. It’s just plain not true. SEO is a real thing. It really helps all manner of websites. The sooner people get on the SEO train the better. Organic all the way, baby!
Joe Ford
Joe Ford
Four Google SERP Features For Ecommerce SEO — While these SEO tactics may not be able to be implemented in time to help you this holiday season, make a note and do that anyways. Optimizing for these features can help you year round in ecommerce search.
Lexie Kimball
Lexie Korringa
Analyzing Google Search traffic drops — A traffic drop is always frightening at first. Learn the main reasons why traffic dips sometimes, some of which are not that scary!
Michael Hall
Michael Hall
9 Link Building Strategies — A great list of link building strategies with email templates. Many of these strategies have been talked about countless times, but several that get less attention that you may have not tried yet include data studies, city studies, and surveys. Not every method works for every website, and you will likely want to be flexible with your strategy until you find something that really clicks.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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