Happy Monday! Here are this week’s Search Scoop articles:
 Adam Henige | Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche) — Need to create content in a boring industry? Welcome to the club. These tips will help you figure out what to produce for your audience no matter what niche you’re in. |
 Jerod Karam | All in One SEO Pack Vulnerability – New Exploit — Short version… If you use All-In-One SEO plugin for WordPress, make sure you update it to at least version 3.6.2. Lower versions have a medium-severity cross-site-scripting vulnerability that could allow unauthorized users to gain administrative priviledges on the WordPress installation. |
 Joe Ford | Understanding & Fulfilling Search Intent — This post is a bit older, from early June. And while it has an SEO focus, I thought that the takeways from query intent and construction was critical to apply to my PPC campaigns with ad copy. |
 Kelli Kaufman | Announcing: The Keyword Research Master Guide — Keyword research can be very overwhelming if you don’t know where to start or how to start. This guide gives a great foundation and understanding of keyword research and how you can set yourself up for success right away. |
 Lexie Kimball | Image SEO and Alt Tags: 7 Advanced Image Optimization Tips to Increase Traffic with Images — Optimizing images goes well beyond adding alt tags. Properly sizing images is essential for overall user experience and making Google happy. Don’t forget about the importance of utlizing alt text too. Not sure how to do that on your website? This guide can help. |
 Michael Hall | 21 Web Directories That Still Have Value — There are plenty of website directories – not all of them are good. However, this is a nice list of web directories that will provide value in 2020 and beyond. |
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