Search Scoop: Week of August 31st

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
Three Ways a Pipe or Dash in Title Tag Makes a Difference — I’ve always been a proponent of using a pipe in page titles and a lot of other experts agree. You might be surprised as to why and how this makes a difference in your SEO, however.
Jerod Karam
Jerod Karam
Apple may have just changed a key part of how the internet works — Apple just announced that they’re REDUCING the validity period for TLS certificates down to 368 days…that’s over a year for you non-math-inclined people… The certificate authorities are all up in arms about it–they want it to be longer. Why in the hell would you make a security certificate valid for anything more than a year? …and why would the CAs give a damn how often certificates renew? I admit, I’m tired as hell right now…but I don’t think Apple’s move is aggressive enough and I can’t figure out what the CAs are complaining about.
Joe Ford
Joe Ford
2020 Google paid search trends that have nothing to do with the pandemic — The author did an excellent study of broad search trends that occurred during the COVID-19 pandemic and over the last few years, including tablet usage and shopping ads. However, the one standpoint for me was the analysis of keyword match types and those trends. Included in this is how Google is now grouping and triggering impressions for what is considers to be exact match queries, which are not indeed exact match. This is a troubling trend.
Kelli Kaufman
Kelli Kaufman
Why Listing Accuracy is Important — Having accurate information across the web for your business is so extremely important. Yes, it can be a time-consuming task if you aren’t investing in YEXT or a similar service but in terms of SEO, it is so worth keeping up with it for your business in the end.
Lexie Kimball
Lexie Kimball
How to Optimize Your Site for Q&A: A Guide to Key Tactics & Tools — The Q&A strategy has become pretty popular and successful for the Netvantage team. If you haven’t considered implementing questions and answers into your website or blog, I would highly recommend reading through this article to get you started.
Michael Hall
Michael Hall
How to Determine the Value of a Backlink — Not all links are the same as some provide a lot more value than others. But how do you go about determining the value of a backlink? This article goes into some of the conventional ways that are used to assess a backlink profile as well as methods more suited for 2020 and beyond.
blank

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

Leave a Reply

Your email address will not be published. Required fields are marked *