Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
Google ranking factors box goes live — The SEO world frothed at the mouth when Google began adding the ranking factors box to their results. Why? I don’t know. I have no idea who this is meant to appeal to, but these are basically meaningless platitudes. Oooh, you mean this page ranks because it mentions the keyword you searched for in the language that you searched in? Well, no shit…I can’t believe that’s the case. Praise the Lord, now I’ll start writing in English for my English-speaking clients and using keywords in page copy! I’ve seen the light! /sarcasm |
 Jerod Karam |
Simple, private file sharing — OK, I’m not sharing “gloom and doom” security stories or harping on security this week…but here’s a tool to help keep your data more secure. (See what I did there?) Wormhole is a browser-based app developed by a professor at Standford University. The app allows you to securely send a file across the intertubes. There are other tools that do this but this one purports to encrypt your data end-to-end and delete the data after a preset time. Full disclosure: I have not verified these claims so there’s a bit of trust needed on this one! |
 Joe Ford |
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season — Is it too early to think about a holiday shopping marketing strategy? Of course not. Google has rolled out some new Google Merchant Center tools that ecommece advertisers should be paying attention to and preparing to take advantage of. |
 Kelli Kaufman |
The Value Of Personas In Content Marketing Strategy — Diving into the more nitty-gritty of content marketing you’ll find buyer personas. If you aren’t sure what this term is or how it affects your content marketing strategy, give this article a read. Developing your own buyer persona for your business or brand is important to be able to create quality content. |
 Lexie Korringa |
SEO and social media: How to use search to boost your social media — Do SEO and social media go hand-in-hand? This article takes a deep dive into answering that question. |
 Michael Hall |
Why you can’t trust keyword search volume — Keyword search volume provided by Google Ads and other SEO tools provides a much-needed estimation of how much traffic you would end up getting if you were to rank high for a given keyword. However, there are reasons why search volume is not an exact science and why high rankings do not always result in as much traffic as you think you would receive. |
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