Here are this week’s Search Scoop articles:
|Google Expands Featured Snippet — Google continues to expand their featured snippets with Google Suggest navigation buttons. You’ve probably been seeing these changes show up occasionally in your search results since January, but they have become more popular as of recent. Check out this article from Roger Montti and how these featured snippets can positively impact your website.
|Ranking the 6 Most Accurate Keyword Difficulty Tools — An absolutely ridiculous in-depth look at keyword difficulty tools. If you’re a stats nerd and do SEO, you’ll get a kick out of this. Regardless, if you’re into content marketing this is a really valuable read.
|WTF is dark pattern design? — Have you ever thought that the app you were playing with or the website you were visiting was designed by a meth-addicted ape? Maybe the buttons are in the wrong place or they’re reversed from normal (or from another location in the app) or escape sequences are difficult to find or execute…or there’s no escape sequence at all. Ever felt that way? Yeah… Number 1, you’re not alone. Number 2, that “meth-addicted ape” assumption was WAY off base. This kind of stuff is done deliberately to keep you within the app or website. It’s called “Dark Pattern Design” and there are some really smart people trying to come up with ever more deviant ways to do this. Interested? Read on.
|Google Analytics Signals – Cross Device Capabilities — As many of us have seen at the top of our Google Analytics accounts, Google is introducing a new feature called Google signals. This feature seems to be designed to allow marketers to track users across multiple devices and browsers and use this information for enhanced targeting.
|4 Social Marketing Tips for Small Business — Does your small business social media marking plan need to be revamped? Start with these tips from Laura Donovan.
|A Link Building Checklist to Earn More & Better Links — Very cool graph of monthly link building tasks and a breakdown of those strategies. A good template for anyone that is starting a brand new link building project, or is looking for link building inspiration.