Search Scoop: Week of August 18th

Happy Monday!

Here are this week’s Search Scoop articles:

 

 

 

Adam HenigeThis article selected by: Adam Henige
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Why Data Driven Entries Earn 100% More Links — Trends in content are always changing, but this mini case study uses data to prove…wait for it…that people like content built around data.
Andrea BarnesThis article selected by: Andrea Barnes
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Lesson 4: Finding New Opportunities with BuzzStream — Prospecting is a major skill that every SEO needs to learn, and this BuzzStream tutorial is equipped with guided instructions on how to set up your keywords and footprints to achieve the best link prospects. Even if you aren’t using BuzzStream yet (which I think you should), you’ll still learn valuable tips on how to find new link-building opportunities for your site.
Joe FordThis article selected by:
Joe Ford
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Pimping Out Google Review Features for AdWords — Using the Google AdWords product feed?  Elizabeth Marsten of ClickZ highlights some powerful tools and extensions advertisers can use.
Lexie KimballThis article selected by:
Lexie Kimball
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Facebook is demolishing the like gate — Facebook like gate will soon be a thing of the past. Pages are no longer allowed to entice Facebook users to like their pages anymore. Find out more about this change from Inside Facebook.
Michael HallThis article selected by: Michael Hall
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We Removed a Major Website from Google Search, for Science! — You may have heard Groupon’s claim that up to 60% of your direct traffic is actually Organic traffic. Moz tested that theory and answered other questions by intentionally de-indexing a site the own – something most of us would never have the guts to do.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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