Search Scoop: Week of August 17th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
Google Tests $50/mo Upgraded GMB – What Does it Mean for Local Businesses — Google My Business could be going pay to play. This is an interesting rundown on what is known and what is not as Google begins testing this approach.
Jerod Karam
Jerod Karam
6 ways to delete yourself from the internet — Short answer… You cannot delete yourself from the internet. Longer answer, you can try to get rid of the majority of your footprint. That will work for most casual searches. If people really want to dig into your history, though, they’re going to find a way.
Joe Ford
Joe Ford
eMarketer: US B2B digital ad spend soars 22.6% — Not all sectors of the marketing economy are hurting. It appears that B2B digital marketing spend is up significantly at 22.6% year-over-year so far in 2020 as compared to 2019, as trade shows and in-person sales meetings are cut.
Kelli Kaufman
Kelli Kaufman
Why SEO Is More Important Than Ever – Yes, Even During COVID-19 — This article does a good job of laying out the facts when it comes to SEO and your small business. Now more than ever is the time to invest in SEO as a small business owner to capture more potential customers during everything that’s going on.
Lexie Kimball
Lexie Kimball
Capitalization Rules for Online Writers: How to Write and Capitalize for the Web — Writing online is a lot different than what you learned in the classroom growing up. Julia McCoy does a great job breaking down proper capitalization for online writing to prevent you from making any blunders.
Michael Hall
Michael Hall
Link Building Case Study: Results of 515 Outreach Emails [Ep. 2] — Transparent link building case study – very great results for a great piece of content (doesn’t hurt to build links to such a reputable website). While it may be difficult to replicate these results, as results vary based on content and the website, the methods used are interesting.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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