Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Take Control of Your Local Rankings with 3 On-Site SEO Best Practices — If you aren’t ranking in the local listings or in Google’s Local 3-Pack map listings, your site might be lacking several strategies that can help. Take charge of your customer’s local SEO rankings by implementing these 3 on-site SEO tactics for local search. |
 Adam Henige |
Five SEO Questions with David Mihm; Small Business, Local Schema and Tips to Get Ahead — David Mihm knows local search. This brief interview with him by SEMrush does a nice job of capturing some key elements of what small, local businesses need to focus on to succeed in 2018. |
 Breanna Ratering |
5 easy but smart SEO wins to boost content and link-building efforts — It’s important to not only produce content and build links, but continue to fix technical SEO problems that can boost our larger SEO efforts. Search Engine Land details five technical SEO fixes we can make in the meantime while we’re building links and producing content. While, to me, keyword-rich meta descriptions should be a no-brainer, sometimes we may not pay attention to other technical problems like broken links and an effective internal linking strategy. |
 Jerod Karam |
Once Only for Huge Companies, ‘Web Scraping’ Is Now an Online Arms Race No Internet Marketer Can Avoid — Bots scraping prices…it used to be only for huge behemoth type companies. Now just about anyone can do it… |
 Joe Ford |
Google Test One Line Brief AdWords Ads — Google appears to be testing one line domain based ads based on queries on mobile searches. This seems to be a limited role out, but is focused on a premise of “more ads like this see here..?” |
 Lexie Kimball |
Negative reviews from ex-employees are finally against Google’s guidelines — Surprised by the title of the article? I was too. I never thought that ex-employees would take the time to go leave negative reviews, but apparently, it was a common thing. Not anymore thanks to Google’s guidelines. |
 Michael Hall |
14 Killer Link Building Strategies for 2018 (with Examples and Scripts) — This list of killer link building ideas has many “why didn’t I think of that” strategies. Most notably #1, #5, and #10. This is a great read for link builders of all experience levels. |
 Rianna Middleton |
How to Use Instagram Link a Beauty Brand — Social media is an important part of a brand’s online presence, and it may or may not affect search rankings. Currently, many brands are struggling with how to use Instagram. Moz’s Zee Hoffmann Jones breaks down how brands in all industries can take some cues from beauty brands and become Instagram experts. |
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