Search Scoop: Week of April 30th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
Take Control of Your Local Rankings with 3 On-Site SEO Best Practices  — If you aren’t ranking in the local listings or in Google’s Local 3-Pack map listings, your site might be lacking several strategies that can help. Take charge of your customer’s local SEO rankings by implementing these 3 on-site SEO tactics for local search.
Adam Henige
Adam Henige
Twitter
Five SEO Questions with David Mihm; Small Business, Local Schema and Tips to Get Ahead — David Mihm knows local search. This brief interview with him by SEMrush does a nice job of capturing some key elements of what small, local businesses need to focus on to succeed in 2018.
Breanna Ratering
Breanna Ratering
Twitter
5 easy but smart SEO wins to boost content and link-building efforts — It’s important to not only produce content and build links, but continue to fix technical SEO problems that can boost our larger SEO efforts. Search Engine Land details five technical SEO fixes we can make in the meantime while we’re building links and producing content. While, to me, keyword-rich meta descriptions should be a no-brainer, sometimes we may not pay attention to other technical problems like broken links and an effective internal linking strategy.
Jerod Karam
Jerod Karam
Twitter
Once Only for Huge Companies, ‘Web Scraping’ Is Now an Online Arms Race No Internet Marketer Can Avoid — Bots scraping prices…it used to be only for huge behemoth type companies. Now just about anyone can do it…
Joe Ford
Joe Ford
Twitter
Google Test One Line Brief AdWords Ads — Google appears to be testing one line domain based ads based on queries on mobile searches. This seems to be a limited role out, but is focused on a premise of “more ads like this see here..?”
Lexie Kimball
Lexie Kimball
Twitter
Negative reviews from ex-employees are finally against Google’s guidelines — Surprised by the title of the article? I was too. I never thought that ex-employees would take the time to go leave negative reviews, but apparently, it was a common thing. Not anymore thanks to Google’s guidelines.
Michael Hall
Michael Hall
Twitter
14 Killer Link Building Strategies for 2018 (with Examples and Scripts) — This list of killer link building ideas has many “why didn’t I think of that” strategies. Most notably #1, #5, and #10. This is a great read for link builders of all experience levels.
Rianna Middleton
Rianna Middleton
Twitter
How to Use Instagram Link a Beauty Brand — Social media is an important part of a brand’s online presence, and it may or may not affect search rankings. Currently, many brands are struggling with how to use Instagram. Moz’s Zee Hoffmann Jones breaks down how brands in all industries can take some cues from beauty brands and become Instagram experts.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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