Here are this week’s Search Scoop articles:
|4 SEO Tips for Seasonal Businesses and Products — If you are a seasonal business, it is important to keep up to date on your SEO strategy. Whether you are a business who profits more in the winter or summer months, here are 4 SEO tips to help your business and products in the upcoming season.
|Ecommerce SEO: The Definitive Guide — Holy crap this is a good guide. If you do ecommerce and want to come up with some ideas to improve your SEO just read this. You’ll be overflowing with ideas.
|Can Deleting Old Blog Posts Improve Your Rankings? — Old content could be holding your site back from ranking, should you delete it? Google is much different than it was 10 years ago and most likely, so is your content. These tips will give you an idea of when it’s valuable to hold on to old posts and when it is time to let go.
|Gathering insights in Google Analytics can be as easy as A-B-C — Want to be an analytics ninja? No better way to learn than by listening to the people who almost literally invented the concept of website analytics. The Google Analytics blog is a great place to start and they link out to some other valuable resources as well.
|A case study for delivering performance in a mature Google Ads account — This article is a very detailed and well laid out case study that paints out several different scenarios in a mature Google Ads campaign. Some great testing ideas here for sure for campaigns that may be stale.
|6 Ways to Use SEO on Instagram for Social Marketing — This article gives good tips for both small and large businesses who are just now dipping into the world of social media to enhance SEO. These are specific ways to use SEO on Instagram to promote social marketing.
|Google adds short names and URLs to Google My Business listings — I feel like a broken record by saying Google My Business is making another update. They are in the process of slowly rolling out the ability to add short names to GMB URLs. Find out why you should take advantage of this feature when it becomes available for your business.
|Screaming Frog SEO Spider Update – Version 11.0 — Does your website use Schema or structured data? Or should I say, SHOULD your website be using structured data? Then you’ll love the new feature in Screaming Frog that allows you to extract structured data in the JSON-LD, Microdata and RDFa formats. You can then filter out pages missing structured data or pages with validation errors or warnings.