Search Scoop: Week of April 27th

Happy Monday! We hope you are continuing to stay healthy and safe.

Adam Henige
Adam Henige
The Biggest SEO Trend You’re Ignoring — An interesting and scalable approach to targeting international markets with SEO. With a little ingenuity, the right partners and the right incentives, you can take your site global.
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Jerod Karam
New Data Reveals the Truth About Remote Work and Productivity — I was wondering this very thing. At the beginning of the forced work-from-home orders that everyone has been dealing with, I was wondering if companies would see increased productivity and whether or not that would drive changes in corporate policy. As someone who has been working from home for about 8 years, I know that there can be a very large productivity gain from being out of the office. It’s not a panacea, there are still issues to contend with, but once you get used to it you can really knock some shit out! (For the record, I’m an extreme extrovert and require the company of other people to function normally. That’s one of my primary challenges in my current situation. It is not, however, insurmountable.)
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Joe Ford
SMB ad credits: Google adds clarity around eligibility, timing — In response to the COVID-19 crisis, Google announced an $800 million ad credit program to small and medium-sized businesses. While very gracious, much like the federal PPP program, it does come with some catches.
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Kelli Kaufman
Google My Business Temporarily Removes Features Due to COVID-19 — Google has decided to disable a few GMB features during this pandemic including not posting new reviews and delaying any updates you make to a GMB listing. This allows Google to use their time and resources to focus on those essential services such as healthcare facilities to ensure that any necessary changes and updates are quickly reviewed and sent live right away. I think this is a good move on Google’s part.
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Lexie Kimball
Rank Tracking Isn’t What It Used to Be – So What’s Next? — Google’s search results have changed drastically over the years, with the addition of paid search ads, map listings and rich snippets to name a few. So what does that mean for rank tracking? Check out this article to learn more.
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Michael Hall
How to Start a Link Building Campaign Fast (and Systematize Everything) — Interesting post from aHrefs on building a link building campaign. They use their platform as an example, but the ideas can be implemented elsewhere.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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