Search Scoop: Week of April 26th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
More time on the page experience update! — A little pressure is off for those sweating Google’s proposed May user experience update. That date has been pushed back to June and Google also announced some new reporting in Search Console so you can get a better feel for how your site is measuring up to Google’s new expectations.
Jerod Karam
Jerod Karam
8 Bad VPNs You Must Avoid to Protect Your Privacy — By now, we all know we should be using a VPN connection (at least when we’re on an unfamiliar/untrusted network). I doubt most of us do it and I know that I am not as religious about it as I should be. Regardless, if you’re going to take the plunge into VPN life, here are a handful of providers you should AVOID. Personally, I use WindScribe because I got a killer deal on it several years ago. Two of the best, however, are Express VPN and NordVPN. (I have received no compensation or consideration in exchange for posting this message.)
Joe Ford
Joe Ford
How to Use YouTube Advertising to Drive Conversions — We have greatly increased our deployment of YouTube ads across our client campaigns with tremendous success. The author explains TrueView ads and how to set them up and how to make sure conversion tracking is in place.
Kelli Kaufman
Kelli Kaufman
Your all-access guide to improving your Google search visibility — Wanting to reach more customers and improve your overall search visibility on Google? This article goes through the different aspects you should take into consideration if you want to be seen on Google.
Lexie Kimball
Lexie Kimball
7 Ways to Improve Your Facebook Engagement — If your Facebook engagement is falling flat, check out this article for the latest tips and tricks to get people liking, commenting, and share.
Michael Hall
Michael Hall
5 Top Crawl Stats Insights in Google Search Console — If I had to choose between only being able to use Google Analytics or Google Search Console to do SEO, it’s gotta be GSC. So many of our clients, especially new ones, have never heard of GSC and do not have it up for their website. You’ll find a wealth of information through GSC and this article breaks down how to analyze crawl stats, which is one of the most helpful free tools available for your website.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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