Here are this week’s Search Scoop articles:
|SEO: 9 Content Optimization Tools — The quality and relevancy of content on a website are one of the strongest ranking factors for SEO. However, sometimes creating that content can be difficult. If you are in a content writing slump, here are 9 content optimization tools that could help you.
|How to Create Forms that allow File Uploads to Google Drive — Maybe I’m behind the times on this, but I didn’t realize that there was a way to submit files through Google forms. For small businesses and bloggers, this is a godsend!
|Hacker Lexicon: What Is Credential Stuffing? — Do you know how I’m always harping on security and strong passwords? Yeah…this… This is what happens when your password is stolen from a website breach. Go change your passwords…again.
|How to set up action extensions, Bing Ads’ newest ad extension — For those that are always looking for one more edge in their ad copy, Bing has announced a new extension for CTAs to add into ad copy.
|How To Get Started With The Lean Startup Canvas — Some may overlook YouTube as being a means of helping out your SEO, but you can actually optimize YouTube videos just as you do anything else. These are some basic tips and tricks to get started with doing this.
|Google Algorithm Update Tools Going Off – Is It A False Alarm? — Don’t fret if you noticed a change in rankings recently. It is very likely a Google issue, not a website issue. Learn more in this article from Barry Schwartz.
|B2B Link Building Case Study — This link building case study helps illustrate a pretty good success rate of link building outreach – around 1.5%. That sounds pretty terrible, but it goes to show the overall difficulty of link building and the amount of work that it takes to get a few good links. How do you build links? With persistence.