Search Scoop: Week of April 12th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
New local keyword tool! — Who wants to read an article when you could just play with a new tool? I don’t even know how new this is really, but it is useful! Input your local information, keywords, and zipcode and this tool will crank out variations for every town/township/region within a certain radius of your starting location. For local service businesses, this could be a boon for creating localized pages.
Jerod Karam
Jerod Karam
Why an Apple search engine has a real shot at competing with Google — I’m not sure how I feel about this. Taking a quick look at a handful of our highly-trafficked sites, between 40% and 50% of our traffic is using an Apple-based device–either iPhone or Mac computer. If Apple does create a search engine and make it default on their devices, we now have to compete and optimize on a minimum of two search engines instead of focusing all of our effort on Google only. I’m not sure this is a good or bad thing…maybe it just means more work. Overall, I think competition is good so by that metric, I’m in favor. Still…change…scary.
Joe Ford
Joe Ford
Facebook Analytics Shuttering June 30th — Facebook analytics is going away on June 30th. What does this mean for marketers who know have a very short window to adapt and figure out other data solutions for their social media strategies.
Kelli Kaufman
Kelli Kaufman
New & Improved: Announcing The Beginner’s Guide To Link Building — Whether you are experienced or just starting out with a link building project, it’s always good to have a refresher on successful link building. This article is a great starting point for anyone who is looking to complete their own link building campaign and for understanding the basics of link building.
Lexie Kimball
Lexie Kimball
Why Do Search Rankings on Some Keywords Fluctuate So Much? — The title of this article is one of the most common questions we receive from clients. And this article does a great job of breaking down the answer.
Michael Hall
Michael Hall
The Evolution of Link Building — Link building has changed quite a bit over the years. Take a trip down memory lane with this article that outlines many old link building methods that SEOs used over a decade ago that actually worked.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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