Here are this week’s Search Scoop articles:
|New local keyword tool! — Who wants to read an article when you could just play with a new tool? I don’t even know how new this is really, but it is useful! Input your local information, keywords, and zipcode and this tool will crank out variations for every town/township/region within a certain radius of your starting location. For local service businesses, this could be a boon for creating localized pages.
|Why an Apple search engine has a real shot at competing with Google — I’m not sure how I feel about this. Taking a quick look at a handful of our highly-trafficked sites, between 40% and 50% of our traffic is using an Apple-based device–either iPhone or Mac computer. If Apple does create a search engine and make it default on their devices, we now have to compete and optimize on a minimum of two search engines instead of focusing all of our effort on Google only. I’m not sure this is a good or bad thing…maybe it just means more work. Overall, I think competition is good so by that metric, I’m in favor. Still…change…scary.
|Facebook Analytics Shuttering June 30th — Facebook analytics is going away on June 30th. What does this mean for marketers who know have a very short window to adapt and figure out other data solutions for their social media strategies.
|New & Improved: Announcing The Beginner’s Guide To Link Building — Whether you are experienced or just starting out with a link building project, it’s always good to have a refresher on successful link building. This article is a great starting point for anyone who is looking to complete their own link building campaign and for understanding the basics of link building.
|Why Do Search Rankings on Some Keywords Fluctuate So Much? — The title of this article is one of the most common questions we receive from clients. And this article does a great job of breaking down the answer.
|The Evolution of Link Building — Link building has changed quite a bit over the years. Take a trip down memory lane with this article that outlines many old link building methods that SEOs used over a decade ago that actually worked.