How is it already October?
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Your Ultimate SEO Health Check — Check to make sure your website’s SEO is performing to its best potential with this nine-step health check guide. It’s quick, easy, and covers all the important areas of your website. |
 Adam Henige |
3 ways to improve link equity distribution and capture missed opportunities — This is an EXTREMELY thorough approach to identifying opportunities to improve your usage of 301 redirects for nearly any website. |
 Breanna Ratering |
Pinterest Opens Up 5,000 Interest Categories for Ad Targeting — I’m extremely impressed with Pinterest’s targeted categories. I use Pinterest more than Google nowadays if I need to look for something specific. Pinterest ads are great because they give your customer a piece of usable content, rather than just an ad. Pinterest’s new targeted categories may give other search engines and social media platforms a run for their money. |
 Jerod Karam |
SEO Tutorial: 12 Immutable Laws For Dominating Google’s Search — 12 Rules for Dominating Google Search. Overall this is a good article with solid advice. I think the author might be stretching a little bit on the last three points, but I’ll give it to him both because the rest of the advice is very accurate and because it kind of helps with user experience in the realm of readability, accuracy, and correctness. |
 Joe Ford |
Google is making strides with Google My Business — Local search is becoming one of the most important aspects of SERPs, both in desktop and mobile. Google My Business has made some very good strides in recent months and it is worth paying attention to, especially for small business owners. |
 Lexie Kimball |
21 free image sites to spruce up your visuals — Pictures are necessary for websites, blog posts, social media posts and more. Find out where to get free images in this handy article! |
 Michael Hall |
The Aboutness of Keywords and Scent of the Next Big Story — Often times we are given a list of keywords from clients that encompass a broad range of topics. Take manufacturer for example. Without a critical term like “i beam” we would not be able to accurately optimize a webpage for the ideal target audience. This is an interesting read that talks about the “Aboutness” of keywords, or what makes them immediately identify with a topic and how terms like products and services don’t necessarily relate to the target audience. |
 Rianna Middleton |
How Voice Search Will Change The Future of SEO — Voice search is changing the future of SEO and digital marketing. As voice search technology and reliability continues to improve, it becomes more and more important to understand how it is changing the industry. Here are a few changes to look out for. |
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