Search Scoop: Week of October 17th

Happy Spreadsheet day! We don’t know how we’d function without Excel in this office!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
G+ | Twitter
SEO Is Not About Optimizing A Single Page — If you are only optimizing one page of your website, it is time to rethink your SEO strategy. When Google displays search results, they want to make sure that they only list sites that are experts on a particular subject – meaning your website has more than one page of helpful information. So if you actually want your website to rank well, make sure you are optimizing all the important pages on your site.
Adam Henige
Adam Henige
The Linkable Audience Guide — This is an old favorite of mine. When you need links, you need to think about audiences that are going to link out when you’re creating content. It’s a simple concept, but the tangible examples here get the gears turning.
Jerod Karam
Jerod Karam
G+ | Twitter
5 Reasons Not to Use Google for Search — Popular press article on why other search engines are better than Google. It’s not earth shattering but it is one person’s insight into other services. Frankly, I’m not sold…we all know that Google will dominate for a few more years yet.
Joe Ford
Joe Ford
G+ | Twitter
Google Changes Product Listing Ads to Carousels on Desktop — The evolution of eye candy in paid search continues. Google is now displaying Product Listing Ads at the very top of search results instead of on the upper right-hand side. Just in time for the holiday season…
Lexie Kimball
Kyna Garrett
G+ | Twitter
Why Unhappy Customers Are One of Your Most Valuable Resources — Contrary to what most people think, bad reviews are actually a blessing in disguise. Unhappy customers leave the most honest reviews and can help gain trust to your business–if handled appropriately. Not to mention, any kind of review usually contains those all-important search terms. This article examines how bad feedback may not be all that bad.
Lexie Kimball
Lexie Kimball
G+ | Twitter
Google My Business testing advanced verification process for spammy map categories — Google My Business might get slightly more complicated, but also secure. Google is looking to utilize a third party company to conduct an advanced verification for businesses. It is am attempt to cut back on spammy listings and ensures that you should be doing transactions with the company.
Michael Hall
Michael Hall
G+ | Twitter
Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore — There are many strange and quite creative myths about link building that frankly have no basis and can result in misguided SEO strategies. This Whiteboard Friday video and article explores some of these misconceptions with examples. Some of these I had never heard of including #4 & #5.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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