Happy Monday! On this day in 1965, Red Wings great, Gordie Howe scored his 600th goal!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
How to use long-tail keywords to build your short-tail rankings — Implementing long-tail keywords into your SEO strategy can actually help improve your short-tail (highly-competitive) keyword rankings. In this article, learn how to use your long-tail keywords to build up your current short-tail keywords to help drive more sales and traffic to your website. |
 Adam Henige |
Why “SEO Keywords” don’t matter and what to do instead — This is a well thought out post which mirrors the frustrations many SEOs have when it comes to dealing with people who want you to “plug in some SEO keywords” to make rankings and traffic happen. Google is too smart for this, people…you need to do more to win. |
 Breanna Ratering |
Organic Social Isn’t Dead, It’s Just Called Engagement — Every time I’m on Facebook, Instagram or Twitter I feel like I see more and more ads. Even though paid social posts are a good way to promote your brand, you also need a strong organic presence. Sprout Social gives examples of good organic social media practices. It never hurts to reply to your customer mentions. |
 Jerod Karam |
Android is getting a feature that encrypts website name requests — One step closer to full encryption across all communication channels. If you don’t think that’s important, do a quick search on how hard Google is pushing for this type of privacy. A multi-billion dollar company doesn’t invest that much time & energy into something willy-nilly. |
 Joe Ford |
New AdWords innovations to drive better results for your business — Straight from AdWords – a few new features were rolled out last week in time for the holidays. These include promotion extensions, customer intent audiences for display and ad text variation test tools. The trick… you have to be using the new interface to enable this functionality. As many of use stubborn PPCers cling the old interface, many of these changes will be forced on us to convert. |
 Lexie Kimball |
11 Questions to Ask When Getting Ready to Write Valuable Website Content — Writing content is a daily task at the Netvantage office and it is increasingly important to write quality content. In this article, you’ll learn how to pinpoint your message and create valuable content for your audience. |
 Michael Hall |
Link Building for Local SEO: 8 Simple Strategies To Boost Your Local Rankings — Link building for a local business can be tough. A small pool of link prospects for a limited geographic area can result in a link building campaign quickly running into many different dead ends. This is an excellent article that lays out eight great local link building strategies and why they work. |
 Rianna Middleton |
Voice search: Content may be king, but context is queen in the new voice-first world — According to Google, 20% of all mobile searches were voice searches last year. Voice search will likely only increase in popularity, with more and more people adopting voice assistants like Siri and Google Assistant. This article explains how search-engine marketers can keep up with the rise of voice search and how the technology will rapidly change the industry. |
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