Search Scoop: Week of November 24th

Happy early Thanksgiving and safe travels to everyone over the holiday weekend!

Here are this week’s Search Scoop articles:

 

Adam HenigeThis article selected by:
Adam Henige
G+ | Twitter
Google Discontinues Carousel for Local Search Results — Bye bye carousel results. Google continues to shake up local listings. Is this good, is it bad? I personally never liked the carousel, so good riddance!
Andrea BarnesThis article selected by:
Andrea Barnes
G+ | Twitter
Using Google+ To Increase Sales in Your Small Business — Small businesses focus their attention on Facebook, but the world of SEO knows the value of Google Plus in improving brand engagement and search rankings. Find out why in this article + infographic published by Firmology.
Jerod KaramThis article selected by:
Jerod Karam
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Let’s Encrypt — This isn’t a full article but more a website with an amazing concept. In the wake of Google providing incentive to switch your site from HTTP to HTTPS (in the form of a rankings boost — article here), a team of tech giants are collaborating to make SSL certificates free to all-comers. This will supposedly launch in the summer of 2015 so, if you were considering the switch, you might want to hold off a hot minute. 
Joe FordThis article selected by:
Joe Ford
G+ | Twitter
7 Steps to Master the Google Display Network — This is a very concise and well written short list of tips when diving into the Google Display Network to extend your reach and maximize your budget.
Lexie KimballThis article selected by:
Lexie Kimball
G+ | Twitter
What Is Google Analytics? (The Plain English Guide) — I personally love Google Analytics, but my love for it isn’t shared by everyone. Here is an “English” guide to Google Analytics for all you non-number lovers.
Michael HallThis article selected by:
Michael Hall
G+ | Twitter
More than Keywords: 7 Concepts of Advanced On-Page SEO — When Google determines how relevant content is to a search query, keywords that occur on the page are the foundation, but things quickly get complicated. Cyrus Shepard provides an in depth look at how Google looks at keywords and on page elements to determine relevancy.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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