Search Scoop: Week of May 2nd

On this day in 1933 the Loch Ness Monster was “born” after he was first sighted on the local news in Scotland.

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
G+ | Twitter
Measuring Content: You’re Doing it Wrong — Engagement over pageviews! The amount of traffic on your website won’t indicate the quality of your content. Improving content and engagement can impact your ROI.
Adam Henige
Adam Henige
G+ | Twitter
Majestic SEO vs Moz vs aHrefs vs Webmaster Tools — There are several valuable tools for checking backlinks, and this post from Builtvisible (formerly SEOGadget) really goes in depth on the metrics of the available tools. We largely use Majestic around here, and the numbers in this study will tell you why.
Jerod Karam
Jerod Karam
G+ | Twitter
A Scheme to Encrypt the Entire Web is Actually Working — Told ya! (Seriously, I told you on the blog and in Search Scoop a month ago.)
Joe Ford
Joe Ford
G+ | Twitter
Trend observation: branded PPC ads getting more expensive — We do a fair amount of branded search PPC for clients, and this article points out a somewhat alarming trend: due to softer QS for intercepts, bidding on your company’s name could be getting more expensive after the right hand rail update.
Lexie Kimball
Kyna Garrett
G+ | Twitter
Google PageRank Officially Shuts its Doors to the Public — It’s official: Google PageRank is no longer visible to the public. Google hadn’t updated PageRank for a while, but the data was still useful to determine the quality of a site. Now, SEOs will have to rely on other means, like domain and page authority.
Lexie Kimball
Lexie Kimball
G+ | Twitter
Facebook starts counting time spent when ranking links in people’s feeds — Goodbye clickbait! I’m a sucker for clickbait so this actually makes me really happy both professionally and personally.
Michael Hall
Michael Hall
G+ | Twitter
Ecommerce Link Building: 44 Experts Reveal Their #1 Tactic — Great roundup of tips for ecommerce link building. Most products on ecommerce websites are not linkable, so a bit of creativity goes a long way.
blank

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

Leave a Reply

Your email address will not be published. Required fields are marked *