Search Scoop: Week of June 27th

Happy birthday to the Happy Birthday Song! The song was first sung today in 1859.

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
G+ | Twitter
Apple brings Siri to Mac, new exposure for non-Google search engines — Siri is coming to the next version of macOS (formerly OS X) which will allow you to search the web from your Mac desktop. However, the default search engine won’t be Google. This will allow more potential exposure for Bing, Yelp and other partners of Siri. Google is still the default for Safari, but it is still unsure if Apple will renew their partnership with Google.
Adam Henige
Adam Henige
G+ | Twitter
The Crucial Elements of Good SEO Copy — Some great advice on meta data and copywriting from SEJ. For example, did you know Google has expanded titles back to 70-71 characters? You learn something new every day…
Jerod Karam
Jerod Karam
G+ | Twitter
Court claims Google lost right to pull site from search results — This is an interesting development in the area of corporate free speech. On the one hand, a corporation, in my opinion, should have the freedom to do with its product(s) whatever it chooses so long as it doesn’t harm people. Then again, I suppose it could very easily be construed as “harm” if a company with an effective monopoly on internet searches de-lists another company from the SERP. I don’t think this fight is over. In fact, it’s probably just getting ramped up.
Joe Ford
Joe Ford
G+ | Twitter
Google confirms ads coming to Local Pack — There has been whispers of this coming for some time, but on June 22nd at SMX Google accounced that ads are now coming to the Local Pack. This is one more piece of the SERP that will now be monetized and be a game changer for local search.
Lexie Kimball
Kyna Garrett
G+ | Twitter
Google buying Twitter predicted to follow Microsoft’s move for LinkedIn — With the recent news of one of the biggest tech mergers in history (Microsoft buying LinkedIn for $26 million), analysts are predicting other tech giants might follow suit, one of those being Google to buy Twitter. Though this is only a prediction, if something like this were to happen, this would be a big change in SEO for Twitter.
Lexie Kimball
Lexie Kimball
G+ | Twitter
Wanna’ Know What Facebook Thinks Your Interests Are? Here’s How to Find Out — Curious why Facebook is targeting you with certain ads? Well you can find out! Check out this article to learn how; I found it very interesting!
Michael Hall
Michael Hall
G+ | Twitter
Link building outreach: preparation meets persuasion — A great link building campaign that will stand the test of time requires two things: preparation and persuasion. Andrew Dennis outlines both to help you improve your link building strategy.
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Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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