Happy Canoe Day! It’s a beautiful day in Michigan to go canoeing!
Here are this week’s Search Scoop articles:
|What Are Featured Snippets And How Do They Affect SEO? — Featured snippets continue to become more popular every day and have proven to increase traffic to websites. In this article, find out the importance of featured snippets and tips on how you can get your website to be displayed as one.
|New ideas for link building [Podcast] — Out of link building ideas? Garrett French isn’t. Pop in some earphones and listen to him bounce around ideas for effective link building strategies that are both old and new.
|Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Page — It’s funny to think that words associated with certain emotions can influence a user behavior. Like using words associated with trust works with the travel industry, but not credit lending. This article is about data compiled by Unbounce scientists that show the connection between human emotions in landing page copy and user behavior. They look at the 8 basic human emotions and how they impact user behavior on websites for 10 different industries.
|CMS Battle for Beginners: WordPress vs Joomla vs Drupal [Infographic] — Want a quick comparison between the different CMS systems? This handy guide will give you the skinny on the three major open source turn-key platforms with their strengths and weaknesses. Personally, I don’t see the allure of Joomla. We’ve had to use it for clients before and we universally regard it as a horrible system. If you have a different opinion I’d love to hear it.
|How SEO can create budget efficiencies in paid search campaigns — We often tackle the question of using paid search in areas where a client’s organic rankings are very strong. In some cases, we still advise to use both but not all the time and each client is a different story. Columnist Thomas Stern takes a very nice analytical approach to state the case that both should be used to help with CTR.
|Google Rolling Out Integrated GMB Update — Google My Business has been making numerous changes, some of which are more significant than others. Learn more about these changes in this article by Mike Blumenthal.
|It’s Time to Stop Saying “Oh S***” When Your Rankings Fluctuate — While keyword rankings are a great indicator of how SEO is going, quite often website owners hone in on one or two keywords and make drastic changes in response to daily keyword fluctuations. It’s important to look at the bigger picture – how overall keyword rankings (not just a handful) are performing for any given page over a weekly or monthly timeframe, and how organic traffic is responding to those changes. This is a great article explaining all the factors that can affect keyword fluctuations and why it is important to not immediately reach for the panic/detonation button.