Happy Monday! July is almost over, which means National Ice Cream Month is coming to an end. Be sure to get one last cone before the month is over!
Here are this week’s Search Scoop articles:
 Abbey Hadar G+ | Twitter |
Google offers new hotel search filters, deal labels and airline price tracking — According to Google, mobile visits to travel websites represent 40% of total travel traffic. Therefore, Google is introducing a new mobile search tool for flights and hotels that will allow mobile users to incorporate filters by price, rating, and other requests such as “pet-friendly hotels”. Users can also track airfare pricing by receiving Google Now notifications. |
 Adam Henige |
How 16 Companies are Dominating the World’s Google Search Results — Are you ready to get really depressed about search marketing? Look no further than this expose on how a handful of companies are gaming Google by consolidating authoritative properties and leaning on-site wide links. The interwebs were once a place where the little guy could play ball with the big boys…but not for long. |
 Jerod Karam G+ | Twitter |
9 Secret Google Search Tricks — Super secret tricks to dominate The Goog. Everyone knows about the “site:” directive when making a Google search. How about the “contacts [contact name]” directive? Click to learn more! |
 Joe Ford G+ | Twitter |
8 Reasons Why PPC Campaigns Fail — It has been far too long since I have used PPC mega-jedi-guru and fellow Michigan State Spartan Melissa Mackay in Search Scoop. Her latest post on why PPC campaign fail is a straightforward, common sense summary of what most campaigns perform poorly. |
 Kyna Garrett G+ | Twitter |
Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) — Non-locals actually make up a pretty significant percentage of local search, which makes sense for the travel and hotel industry. According to a recent case study, non-local travelers search broad terms, tend to use mobile search more, and rely heavily on reviews. |
 Lexie Kimball G+ | Twitter |
Google My Business now offering some businesses email-based verification — Thank you, Google! Anyone who has tried to verify a Google My Business listing knows how much of a pain it can be. Being able to verify via email will help speed up the process and can improve a company’s local SEO quicker. |
 Michael Hall G+ | Twitter |
How Google Still Depends on Backlinks — In a post penguin world, many businesses and even marketing agencies still see link building as a dangerous and out of fashion method for acquiring relevant website visitors. Chan Dhillon explains why content marketing doesn’t work without promotion and link building methods that are useful for both search engine rankings and your target audience. |
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