Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Long-Tail SEO Strategy: Why & How to Target High0Intent Keywords — Long-tail keywords are highly important and beneficial for SEO. In this article, find out how to strike gold with your long-tail keyword strategy by finding the right keywords in your niche and how to incorporate them into your content. |
 Adam Henige |
We Analyzed 100 Million Headlines. Here’s What We Learned — What makes the best headlines on social media? Buzzsumo provides data on the topic and experts weigh in. The data’s not that surprising, but the commentary afterward is worth the read. |
 Breanna Ratering |
You Can Now Link to Websites on Snapchat, Which Is Good News for Brands and Publishers — You can now link to websites on Snapchat! This gives the popular social media platform a leg up on Instagram where you can only link in your bio. The new feature will impact traffic to brand websites, we’ll see how this plays out in the near future. |
 Jerod Karam |
Why You Can’t Always Trust Google’s Top Featured Answers — You know those annoying answer boxes that appear at the top of the SERP when you ask Google a question? Well, you can’t always trust those. Check out this article and video to learn why. |
 Joe Ford |
7 features you’ll only find in the new AdWords interface — With more and more beta users getting access to use the New AdWords interface, some new features are being discovered. Promotion extension, search targeting by household income and a few others are on the horizon. |
 Lexie Kimball |
Answers to Your Top Questions About Redirects — Accurate redirects are crucial for SEO success. So important that SEMrush did a whole Twitter chat based around redirects. During the chat, SEO professionals answer some of the most common questions related to redirects. |
 Michael Hall |
What link builders really want you to know — I really REALLY related to this article. Link building is tough: it can take 15 minutes to 15 hours to get a good link, you can be guaranteed a link and never actually get it, and there is a great deal of uncertainty as far as how many high quality links it takes to outrank your competitors. However, stressing how important link building is for long term SEO success may be the biggest challenge. |
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