Happy Pina Colada Day! Find a Michigan patio and enjoy a cool drink.
Here are this week’s Search Scoop articles:
|3 Timeless SEO Rules Anyone Can Master — With Google algorithms continuously changing and the many confusing technical dimensions of SEO, it can be hard to keep up with it all. The good news is that the big picture remains the same: Google wants to provide users with the best answers. Here are 3 timeless SEO rules to always follow and that don’t require any technical skills.
|How To Repurpose Your Content Without Running into Duplicate Content Issues — Squeeze every last bit of value out of the great content you produce by knowing how to repurpose it effectively. This post is a concise rundown of how to do just that.
|Your Social Media Marketing Is Only as Good as Your Content — We all know that great content is the key to success in online marketing. When it comes to social media, sharing quality organic content is important and more everlasting than paid media. In this article, Larry Alton stresses the importance of being educated on current trends in content marketing, quality over quantity, organic content, and visual content.
|For Web Developers, Speed Is the New SEO — This article is titled “For Web Developers, Speed Is the New SEO.” Well that’s a fancy title that might get clicks because it’s written in the uber-trendy “X is the new Y” format, but it’s wrong–the title itself…not the overall message of the article. Until Google fundamentally rewrites their search algorithm, SEO is here to stay…but speed is a CRITICAL component of the overall SEO package. We have been dealing with client site speed issues for a few years now and we’ve got some solid tricks up our sleeves to help boost site responsiveness. We’ve found it to be a more difficult issue than you might imagine and I firmly believe the only way to get really blazing site speeds is to code your site in HTML only with no server-side or client-side processing and then host that site with a CDN housed in the same building as one of Google’s data centers.
|How To View Bing Spend In Google Analytics — We certainly tag our Bing campaigns so we can best evaluate our PPC Bing campaigns. However, these tricks will now enable you to generate Bing spend within Google Analytics reporting, saving time and steps!
|Top 50 Local Citation-sites for USA, UK, Canada & Australia — We are big fans of BrightLocal to update our client’s citations. BrightLocal recently updated their list of most important local citations for the United States. Check it out if your business needs a local SEO boost. It’s a great place to get started.
|That’s NOT How To Do Keyword Research — Creating a keyword matrix is the ideal way to do keyword research to find gaps in the market so your content development and link building can be smarter and more efficient. This is a great post on how to develop a keyword matrix and includes a Google doc template to help get you started.