On this day in 1937 literary great Of Mice and Men by John Steinbeck was published.
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Every Second Matters: Page Speed Should Be Your Next Focus — Page speed is often overlooked, but it is one of the many factors Google uses to determine how to rank websites. Learn how to make page speed a top priority to help increase your rankings and to give your site users their best experience possible. |
 Adam Henige |
The 4 U Formula For Crafting Killer Headlines — Headlines are often the key to success in email outreach and your content, so you better make it count. This post covers an interesting approach using “the 4 U’s” to help you achieve success with your headlines. |
 Jerod Karam |
Who’s Managing Your Online Reviews? — Reviews. I agree with the majority of statements in this article. Everyone should be attempting to manage their online reviews either in-house or through an agency. Coming from a family of small-business owners, I would take exception with the “you don’t want your college-age nephew responding to reviews” statement. I know many very capable and professional college-age young men and young women that could excel at a customer facing position such as this. Don’t discount people solely because of their age. |
 Joe Ford |
Google launches Ads Added by AdWords pilot: What we know so far — Here come the robots. Google has rolled out a test where ads are automatically created based on the content of your landing pages. Be worried. Be very worried. |
 Kyna Garrett |
6 Things to Do When You Reach the Top of the SERPs — Google is constantly changing things up, so how do you make sure you stay relevant and on top? These 6 tips are important to keep in mind to maintain and improve rankings. |
 Lexie Kimball |
14 Twitter Chats Every Social Media Marketer Should Join — Looking for a way to increase your brand’s social media engagement this year? Consider a Twitter chat. A few of our favorites are highlighted in this post. |
 Michael Hall |
The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site — We often start SEO work on websites that are already built out and organized and the first thing we need to do is completely revamp the site architecture. This post elaborates on how to group related information on a website into distinct sections to improve relevancy for search engines. |
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