Search Scoop: Week of December 15th

Happy Bill of Rights day! On this day in 1791, 10 amendments, known as the Bill of Rights, were added to the Constitution.

Here are this week’s Search Scoop articles:

 

 

Adam HenigeThis article selected by:
Adam Henige
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How Google Plans to Steal More of Your Traffic — Afraid of Google as “big brother” yet? Michael Gray very astutely points out what many of us SEOs have long feared – Google wants to steal all of your traffic…or at least make you pay for it.
Andrea BarnesThis article selected by:
Andrea Barnes
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SEO Trends 2015: 45 Experts On The Future Of Search — The New Year is just right around the corner! What trends can we expect from SEO and search engines in 2015? Experts share their predictions, and they hone in one common aspect — mobile.
Jerod KaramThis article selected by:
Jerod Karam
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How 304 email marketers split test their subject lines (spoiler alert: it’s usually badly) — We’ve all gotten email marketing messages of various kinds–from the legitimate contact from a company with whom you signed for a newsletter, to the blatantly spammy “Buy Ch34p Prescripshun Meds NOW!!!!!!” emails.  Were you aware that the in the more legitimate of these emails you were probably subjected to an A/B test for response rate?  Unfortunately, most of the marketing managers do their A/B testing very poorly.  Read on to find out more.
Joe FordThis article selected by:
Joe Ford
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Your Brand: To Bid or Not to Bid? — Whether or not to spend money on your own name in paid search is a typical debate I have with PPC clients. Sometimes it has important value, sometimes it is not needed. This article covers the basics of why it is a good idea to bid on your brand name.
Lexie KimballThis article selected by:
Lexie Kimball
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Too Much Social Media Can Drive Away Your Customers — I have been thinking this since I began doing social media for clients and it couldn’t be truer! There is such thing as too much social media, so be careful about how often you post!
Michael HallThis article selected by:
Michael Hall
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How To Estimate SEO ROI From Content Marketing — Content marketing isn’t always easy to justify from a ROI perspective, but this calculator helps give a rough estimate of the long term costs and benefits of running an effective SEO campaign.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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