Search Scoop: Week of December 11th

Happy Monday! Read on for articles in our last Search Scoop of 2017.

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
A site migration SEO checklist: Don’t lose traffic — If you are planning on getting a new website, changing your domain name, or implementing HTTPS in the near future, make sure to follow this SEO checklist. It highlights 24 important steps to follow so that your site migration is properly carried out without affecting your SEO.
Adam Henige
Adam Henige
Twitter
Schema.org for Videos — Schema is everywhere these days, and as video gets more popular it’s important to know how to use it properly for your embedded videos. Who better to fill you in on the subject than Google?
Breanna Ratering
Breanna Ratering
Twitter
28% of Influencers Say Being An Influencer Is Their Full-Time Job — Influencer marketing is on the rise, but the key to a successful influencer campaign is picking the right one. This AdWeek article gives some interesting statistics on the career of an influencer. It’s good to know, from a consumer perspective, that most influencers won’t promote a product they don’t believe in.
Jerod Karam
Jerod Karam
Twitter
How to Find Keywords That Make Your Content Pop — One more tool in your “I gotta get me some keywords” arsenal.
Joe Ford
Joe Ford
Twitter
15 ways to ride the audience wave — Develop targeted custom audience lists can be a very helpful tactic for PPC campaigns. This column outlines 15 different audiences that are at your disposal in AdWords.
Lexie Kimball
Lexie Kimball
Twitter
Top 5 Social Media Trends to Put Into Practice in 2018 — It’s the time of year when the focus shifts to the new year. In this article by HootSuite, they highlight the top social media trends for 2018. They also discuss potential hardships for social media, including the continued decrease in organic reach.
Michael Hall
Michael Hall
Twitter
Content Marketing and SEO: How to Build Links in 2018 — Creating content for the purpose of building links to a website is not new, and many of the strategies of building links to content will remain the same. This post covers some of the top strategies content marketers and link builders will utilize in 2018.
Rianna Middleton
Rianna Middleton
Twitter
SEO SWOT Analysis: Focus your efforts in areas that deliver results — Starting a new SEO strategy can easily be overwhelming. Implementing the SWOT (strengths, weaknesses, opportunities, and threats) analysis can help you narrow your efforts to activities that will deliver results. This article provides an example of how to conduct a SWOT analysis on a client and how to turn that information into an action plan.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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