Search Scoop: Week of April 4th

Happy Square Root Day! 4-4-16

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
G+ | Twitter
The Ultimate Link Building Guide for 2016 and Beyond — Oh, you thought you had seen the latest and greatest all-everything blog about link building? Try this example of skyscraping by On Blast (they even got me with an old fashioned link outreach email). I guess this just goes to show you that link building works.
Jerod Karam
Jerod Karam
G+ | Twitter
Google now encrypts over 75 percent of its internet traffic — Well, this is great from a privacy standpoint…but I’M AN SEO, DAMMIT! I WANT ALL THE DATAS! Looks like we’ll probably be seeing a lot more (not provided) in our analytics…
Joe Ford
Joe Ford
G+ | Twitter
Google is completely redesigning AdWords: Offers first peek — Google AdWords has offered a small screen sample of the redesign that the AdWords platform is undergoing in the coming months. This will be quite the roll out, as the AdWords platform look and feel has remained relatively unchanged since 2008.
Lexie Kimball
Kyna Garrett
G+ | Twitter
Will Facebook Instant Articles Affect SEO? — Facebook will be launching “Facebook Instant Articles” on April 12th, a new way to view content on Facebook. This article examines how the functionality of this new feature might affect your SEO.
Lexie Kimball
Lexie Kimball
G+ | Twitter
Eye Tracking in 2016: How Searchers Interact with Mobile vs. Desktop — The SERPs have changed over the years, thus changing the way we are interact with search results. Mobile phones and Tablets have also changed the way we interact with search results; our eyes have a tendency to scan vertically more than horizontally because of the way our devices are set up. Learn more about search result eye tracking in this Moz article.
Michael Hall
Michael Hall
G+ | Twitter
19 Link Building / Outreach Strategies that WORK — Great post on 19 different methods for acquiring links – all with helpful examples. I particularly liked the Synonym method – find a site geographically or topically related to your own site, but not in direct competition with, and provide something of value to them to earn a link.
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Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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